Ford signs up to Microsoft's new ad format
27 Sep 2011 | by Sarah Shearman
Ford has become the first brand to use Microsoft's new Filmstrip format in the UK, with an ad
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VW and Microsoft Office 365 sign up for Absolute Radio's InStream advertising
01 Mar 2012 | by Maisie McCabe
Volkswagen, the car marque, and Microsoft's cloud-based software Office 365 are the first...The radio operator's targeted advertising launched yesterday (28 February) and allows brands to target their radio advertising to listeners who are tuning into the station online by age, gender and geographical region. The Microsoft Office 365 ad was made by Weborama, with media planning and buying ...
Ford launches exclusive campaign across Microsoft portals and Xbox
04 Mar 2011 | by Sara Kimberley
Ford has joined forces with Microsoft Advertising in an exclusive deal to promote its C-MAX people...Brokered by Mindshare, the Ford C-MAX campaign will be promoted across all Microsoft Advertising ... . It will include a standalone website, coverage on MSN.co.uk, traffic-driving creative across all Microsoft online ... great results." James Hayr, Microsoft Advertising head of specialist sales, said: "In support of Ford ...
Editor's comment: Microsoft's controlling interest
03 Nov 2010 | by Gareth Jones
Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...
Publicis Groupe and Microsoft form mobile marketing partnership
23 Sep 2009 | by Noel Bussey
strategic agreement with Microsoft....will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...
And in the real world... Ford, Microsoft, Lloyds, Carphone Warehouse and more
24 Jul 2009 | by Anne Cassidy
Ford reported a surprise $2.3 billion second-quarter net profit after restructuring its debt. Source: Financial Times Microsoft reported a slump in sales and saw revenues dropping by 17 per cent in the latest quarter. Source: Financial Times Lloyds and RBS have taken their plans on how to cut ...
And in the real world... Microsoft, Google, recession, McDonald's, General Motors, BA, BBC, News
13 Jul 2009 | by Noel Bussey
Microsoft is set to broaden its battle with Google this week as it pushes ahead with online versions of some of its core software, including final plans for a "cloud" operating system designed to extend Windows to the internet. Source: Financial Times General Motors Co. kicked off a new era ...
Kia picks Microsoft for Frankfurt Motor Show drive
11 Sep 2007 | by Nikki Sandison
LONDON - Kia Motor Company has selected Microsoft Digital Advertising Solutions to run a European...with an integrated sponsorship logo, along with video and photo ads across the MSN Cars Channel. Microsoft Digital ... with Microsoft s multinational team to leverage this to ensure our online campaigns are truly integrated and ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
