04 May 2012
| by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ...
opportunities.
Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
20 Mar 2012
| by Mark Banham
director of Mi9 a joint venture between Microsoft and Australian broadcaster Nine Entertainment....His remit at the new organisation will be to spearhead the Mi9 Advertising and Microsoft Media Network teams, including "sales, insights and a newly commercially-integrated creative production house Mi ...
details of his role within the Microsoft commercial offering are still being finalised.
James joined ...
04 Nov 2011
| by Ben Hall
A six-minute concept video for Microsoft proved to be a social media hit this week, racking up more...are not included.
1. Microsoft 'Productivity future vision' by Microsoft
175 ...
10 Jun 2011
| by Sara Kimberley
Microsoft has launched a multimillion pound ad campaign for Windows 7 that features "real people..., social media.
The ad features a pop-up PC store in the house of Lyndsey Shaw, a Microsoft focus group ...
Microsoft salesman walks her through a selection of PCs to suit her lifestyle and requirements.
Leila Martine from Microsoft said: "Often it is the fear of the unknown that puts people off upgrading their PC ...
03 May 2011
| by Katherine Levy
Microsoft has moved its US creative accounts for Bing and Office out of WPP's JWT New York...picked up Microsoft's cloud-computing business following a competitive pitch. It is unclear where ...
in China and Brazil. The WPP agency was added to Microsoft's roster, which includes Interpublic's McCann ...
handled by McCann. It added the Microsoft Office business in July 2009, which was also moved out ...
21 Mar 2011
| by Sara Kimberley
Starcom Mediavest Group has won Microsoft's $1bn (£614m) North America media buying account...Microsoft's global account, which was wholly with Interpublic Groupe's Universal McCann, has been ...
McCann has retained the business in Microsoft's 35 markets outside North America. This includes the UK where the brand spent 36.7m on media last year, according to Nielsen.
A Microsoft spokesperson said ...
04 Mar 2011
| by Sara Kimberley
Ford has joined forces with Microsoft Advertising in an exclusive deal to promote its C-MAX people...Brokered by Mindshare, the Ford C-MAX campaign will be promoted across all Microsoft Advertising ...
.
It will include a standalone website, coverage on MSN.co.uk, traffic-driving creative across all Microsoft online ...
great results."
James Hayr, Microsoft Advertising head of specialist sales, said: "In support of Ford ...
25 Jan 2011
| by Arif Durrani
Chris Maples, commercial director for Microsoft Advertising, has left the company with immediate...Maples joined Microsoft from Maiden Outdoor (now Titan) in May 2007 as managing director of its network business.
He was promoted to the role of sales director at Microsoft Advertising in July 2008 ...
looking forward to spending more time with my children.
"I've enjoyed my time at Microsoft and wish ...
10 Jan 2011
| by Katherine Levy
US computer giant Microsoft has called a review of its $1bn media business in North America...The review is focused on Microsoft's accounts in the US and Canada. In the UK, UM has handled Microsoft's business for the past eight years and will continue to run the business.
In North America, Microsoft has sent a request-for-information document to selected agencies in the last few days.
A source ...
20 Dec 2010
| by Sara Kimberley
Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ...
, with an Orange app clearly visible.
Paul Davies, director of marketing communications, Microsoft, said: "This ...
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