Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...
Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ... and Microsoft - however, have rather different PR strategies. Here's my take on them, as someone on what you ... as it has got bigger and come into more direct rivalry with Microsoft and, more recently, Facebook. Page ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
Microsoft targets ebook market with £185m Barnes & Noble investment
01 May 2012 | by Sarah Shearman
Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a...The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook" ebook platform, based on Barnes Noble's service, across its operating system Windows 8. Windows 8 is expected to launch in the autumn and will be available across a wider range of tablet devices and Microsoft ...
Google rolls out rival to Apple and Microsoft cloud storage services
25 Apr 2012 | by Sarah Shearman
Google has launched a major cloud storage service to rival Dropbox, Microsoft's SkyDrive and Apple...The service, dubbed Google Drive, enables users to store up to 16TB (terabytes) of digital content such as photos, videos and PDFs, in the cloud, with the first five 5GB (gigabytes) of storage for free. Cloud storage is one of the new online battlegrounds in which Apple, Microsoft and now Google will compete ...
Carat teams up with Microsoft Advertising for Xbox anti-piracy campaign
24 Apr 2012 | by Nick Batten
The ads launch today (24 April) in partnership with Carat and Microsoft Advertising on Xbox Live. They have been created to inspire and educate 16- to 24-year-old males about the importance of paying ... . Viewers who vote for their favourite scene will be entered into a competition to win Microsoft points ...
Microsoft 'Kinect Star Wars app (for Xbox 360)' by McCann London and UM International
23 Apr 2012
Microsoft has released a free mobile app to launch Kinect Star Wars for Xbox 360.
AOL sells 800 patents to Microsoft in $1bn deal
10 Apr 2012 | by Daniel Farey-Jones
AOL has agreed to sell more than 800 technology patents to Microsoft as part of a $1.06bn (£670m...-exclusive licence for Microsoft to these retained patents. AOL intends to return "a significant portion" of the proceeds to its shareholders. The AOL-Microsoft deal is the latest in a series of patent agreements ...
Microsoft plots fightback against Google Chrome with IE9 activity
27 Mar 2012 | by Sarah Shearman
Microsoft is embarking on its most significant marketing push to date for its Internet Explorer...It is launching two separate campaigns to promote the latest version of the browser (IE9), as well as driving awareness of the Internet Explorer brand itself. Microsoft will roll out a UK variant of its ... , this reinforces that there is much greater consumer interest in technology , and has given Microsoft a reason ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
