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Campaign Viral Chart: Microsoft video most shared of the week

A six-minute concept video for Microsoft proved to be a social media hit this week, racking up more...are not included. 1. Microsoft 'Productivity future vision' by Microsoft 175 ...

Microsoft to break records with Windows Phone 7 campaign

Microsoft is launching the 'biggest TV marketing campaign in the history of the mobile business..., while one man is seen sitting on another man s lap by accident at the train station. Microsoft ... , People Hub, Xbox LIVE and Bing. Microsoft will also use social media across Facebook, Twitter, YouTube ... to." Earlier today, Microsoft chief executive Steve Balmer unveiled seven new handsets ...

Chevrolet to launch first ad campaign on Microsoft Kinect

Chevrolet will be one of the first advertisers to run a campaign integrating with Microsoft's new...The car manufacturer will promote its Volt electric car in 'Kinect Joy Ride', a game produced by Microsoft Game Studios that works with the motion sensor controller. Users will be able to drive ... ', brokered by Starcom through Microsoft Advertising, this summer. Jim Campbell, Chevrolet Marketing US ...

Microsoft debuts UK ad campaign for Bing

LONDON - Microsoft will this week launch a multimillion-pound ad campaign to help raise awareness...London picked up the UK work from Microsoft after its sister shop, JWT New York, was appointed to handle ... and decide". Microsoft fully launched its Bing search engine in November last year, in an attempt to challenge Google and Yahoo!'s dominance in the market. Microsoft has a 4% share of UK searches, the same ...

Chris Maples confirmed as Microsoft's commercial director

LONDON - Microsoft has appointed Chris Maples as the head of its Microsoft Advertising unit....and will be responsible for all commercial operations and ad revenues across all Microsoft products, from Bing and MSN to its Xbox Live and in-game advertising activities. Before joining Microsoft, Maples was managing director of DrivePM, the behavioural targeting network. Microsoft s advertising sales team was awarded ...

Microsoft and News Corp in talks over blocking Google

LONDON - Microsoft and News Corp have had talks over a plan which could see the internet giant...Google. The Microsoft deal, reported by the FT , could spark a search engine battle and also offer hope to newspapers struggling to monetise online content. Microsoft has also approached other online publishers in a ... is being viewed as a direct assault on Google's search engine by Microsoft. ...

Publicis Groupe and Microsoft form mobile marketing partnership

strategic agreement with Microsoft....will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...

JWT and WPP sued over Microsoft Bing ad

patented product-placement idea and used it in a campaign for Microsoft's search engine Bing.

Microsoft and Yahoo! set to agree search deal

LONDON - Yahoo! is on the brink of agreeing a deal to use Microsoft's Bing as its search provider

Microsoft 'close to Yahoo! search deal'

LONDON - Microsoft is said to be on the verge of agreeing a deal to buy Yahoo!'s web search...Top executives at Microsoft were today reported to be flying to Silicon Valley from Washington ... /7 Wall Street said Microsoft could pay $3 billion ( 1.8 billion), and agree to share revenue from the search business with Yahoo!. A successful deal would give Microsoft almost 30 per cent of the American ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.