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The rise of ad sales spells new era at Microsoft

The late James Graham Ballard is one of the few people who would find any inspiration in Microsoft ... and that, even to an agnostic, there's a life that extends beyond the reach of Microsoft - Hart is rather ... . This followed a period when Microsoft Advertising appeared to be in a state of perpetual flux and getting ...

Turkey of the Week - Crispin Porter & Bogusky/Microsoft

Matt Williams is infuriated to see yet another bad Crispin Porter & Bogusky ad for Microsoft hit..."For such a high-profile and supposedly innovative brand, Microsoft has produced some real stinkers this year, and this one definitely falls into that category. Not only is the 'father-son' premise presented in as cheesy a way as possible, but the terrible 'graphics' that the boy creates for his dad just ...

Campaign Viral Chart: Microsoft video most shared of the week

A six-minute concept video for Microsoft proved to be a social media hit this week, racking up more...are not included. 1. Microsoft 'Productivity future vision' by Microsoft 175 ...

Microsoft rolls out 'real-life' ad for Windows 7 PCs

Microsoft is rolling out the second phase of its multimillion-pound Windows 7 campaign today (19..., The Guardian and Metro, with online ads running until September. Leila Martine from Microsoft commented ... officer at Crispin Porter + Bogusky. In June, Microsoft unveiled an interactive ad platform ...

Microsoft Advertising

December 2009: When Chris Ward, Microsoft UK's commercial director, decides not to return to his job after a sabbatical, Ashley Highfield, Microsoft's managing director of consumer and online, hands ... 't immediately replaced. However, this doesn't impede Microsoft's determination to innovate on the sales side ...

Hotline: Appointment at Microsoft

Microsoft has appointed Andy Hart, the former managing director of Associated Northcliffe Digital

Diary: Turkey of the week - Crispin Porter & Bogusky/Microsoft

Jeremy Lee is irritated by Crispin Porter & Bogusky's latest TV spot for Microsoft:

Microsoft ad targets 'real' technophobes

Microsoft has launched a multimillion pound ad campaign for Windows 7 that features "real people..., social media. The ad features a pop-up PC store in the house of Lyndsey Shaw, a Microsoft focus group ... Microsoft salesman walks her through a selection of PCs to suit her lifestyle and requirements. Leila Martine from Microsoft said: "Often it is the fear of the unknown that puts people off upgrading their PC ...

JWT New York hit by Microsoft account losses

Microsoft has moved its US creative accounts for Bing and Office out of WPP's JWT New York...picked up Microsoft's cloud-computing business following a competitive pitch. It is unclear where ... in China and Brazil. The WPP agency was added to Microsoft's roster, which includes Interpublic's McCann ... handled by McCann. It added the Microsoft Office business in July 2009, which was also moved out ...

Starcom wins $1bn Microsoft America account and global strategy duties

Starcom Mediavest Group has won Microsoft's $1bn (£614m) North America media buying account...Microsoft's global account, which was wholly with Interpublic Groupe's Universal McCann, has been ... McCann has retained the business in Microsoft's 35 markets outside North America. This includes the UK where the brand spent 36.7m on media last year, according to Nielsen. A Microsoft spokesperson said ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.