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CAMPAIGN-I: Microsoft creates web advertisers service

MSN, Microsoft s global online network, is launching an internet resource for online advertisers...MSN, Microsoft s global online network, is launching an internet resource for online advertisers and media buyers called the MSN Media Centre. The service, which the media owner launches as scepticism ... their campaigns via the web. Microsoft is planning to charge subscribers to access the MSN internet service ...

Zentropy scoops Microsoft brief to redevelop business websites

Zentropy Partners has won the account to develop Microsoft's business websites, ousting Zinc ... -to-business, business-to-partner and education channels on the microsoft.com UK site. Zentropy will develop ... -Erickson Worldwide, was awarded Microsoft's 290 million global ad account in March, stripping the 7 million UK ...

BBH secures dollars 75m launch advertising for Microsoft's X-box

of Microsoft's X-box video games console, as the software giant ended four months of speculation linking ... & Saatchi, BBH's partner in the Audi business, because of a clash with Sony. Microsoft, which ... into Universal McCann, which already handles all Microsoft's media planning and buying. BBH beat Lowe ...

DIARY: Hackers give Microsoft users a 'helping hand'

In this day and age of effortless technology literacy, if you admit to being last in the line when computer skills were handed out, you may as well just get your coat. So technophobes who decided to bite the bullet and venture online to Microsoft's Help page last week were doubtless unprepared ...

CLOSE-UP: LIVE ISSUE/MICROSOFT - Will Microsoft's push of XP alter focus from brand to product?

of the economic downturn. But this 200 million is exactly the amount of corporate weight that Microsoft ... . But wait a minute, it doesn't stop there. Microsoft has promised it will spend 1 billion on marketing ... on Microsoft, says: "It's enough to do a good job." And she may be right when you consider that, according ...

MEDIA PERSPECTIVE: IPC and Microsoft express insecurity in online ad arena

, Microsoft s UK managing director, is looking at charging MSN users, which up until now has been a free..., Microsoft s UK managing director, is looking at charging MSN users, which up until now has been a free ...

I-RECALL: Private Surf - Tim Sexton, Modem Media's UK managing director and the regional director for Europe, tests Xbox.com

The Xbox is a next-generation home-gaming console that is being developed by Microsoft, which...The Xbox is a next-generation home-gaming console that is being developed by Microsoft, which ... are going to buy an Xbox anyway. Microsoft is clearly counting on it. This site does little to encourage ... reviewed, which is nice. www.xbox.com Owner Microsoft Site positioning Information ...

HOTLINE: News in brief

commercials for Admiral, MTV and Microsoft. He has signed for the All Films production company....Simon Aboud, the founder and creative director of Magic Hat, is leaving the agency to direct full time. Aboud has run the McCann-Erickson youth division for the past five years, writing and directing commercials for Admiral, MTV and Microsoft. He has signed for the All Films production company. ...

REVIEW: Marketing and advertising news in the week's press

Starcom has scooped the pounds 4.5 million media planning and buying account for Nintendo in the UK. The computer games company parted with Universal McCann after the agency won the Microsoft business. - CampaignLive. ...

REVIEW: Marketing and advertising news in the week's press

Euro RSCG Wnek Gosper's client services director, Adrian Simons, has landed a top job at Microsoft. He will become the director of advertising for Europe, the Middle East and Africa. - Marketing Week. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.