Jenny Watts applauds Microsoft's Xbox ad: Visually arresting, this grabs you from the outset
1. MICROSOFT'S XBOX...To compete seriously against the mighty PS2, the Xbox had to deliver. Microsoft's answer was simple: be bigger and better. First, launch the most powerful console on the planet, which promises a revolution in gaming innovation. Then throw in the whale-sized carrot of gaming nirvana with the ability ...
The digital agency AKQA has created a series of interactive online Flash banner ads for Microsoft...and employees together through Microsoft .NET software. Referencing the current one degree of separation TV ads ... and IT sites including FT.com and Bloomberg.co.uk. Steve White, the group marketing manager of Microsoft UK ... campaign. Ajaz Ahmed, the chairman of AKQA, said: This is an innovative campaign for Microsoft. We know ...
AKQA has developed a series of personalised banner ads for Microsoft, which aim to demonstrate
1. MICROSOFT X-BOX AND URINAL GOALS...For one month during the World Cup, Microsoft X-box ran goals in urinals in the UK and Ibiza to drive awareness of the X-box's football games. This was the first time that urinals had been used in such a way and the ad won best use of ambient poster advertising at the Campaign Poster Awards ...
Microsoft's Xbox commercial is as ambitious a commercial as I've seen for a while.
Microsoft is the latest client to ask media owners to bid against each other on a winner...as quaintly unique as we've come to believe. Last week, Microsoft announced that it had given all national ... series of special supplements. Nick McGrath, Microsoft's group marketing manager, says it had decided ...
EHS Brann is on alert following the news that Microsoft is reviewing its direct marketing account
such as Guinness and Eagle Star. Other key accounts - Peugeot, Alliance & Leicester and Microsoft - are also
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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