Brand: Microsoft corporate brand Client: Microsoft Brief: Create a more positive and emotional connection with key target groups. Influence their perception of Microsoft as a responsible leader Target ... : McCann Erickson Outdoor: International Poster Management STRATEGY While Microsoft is admired for its ...
Microsoft is upping the stakes in its battle with the search engines Google and Yahoo! by testing...A pilot scheme, which will run in France and Singapore, will allow advertisers to pay Microsoft ... and gender, on MSN users. Microsoft currently pays Yahoo! to handle ad links in a deal lasting until 2006. Microsoft estimates around 50,000 companies advertise on the internet, compared with around seven million ...
One of the richest men in the world has his sights set on the ad industry. The Microsoft founder...-word in the interview. Microsoft is off the menu today, as are questions about personal wealth. But Corbis' current push for a Madison Avenue client list dovetails with the thrust Microsoft is making into media through its ... Microsoft, Corbis and, particularly, his charitable foundation, Gates passionately believes he's helping us ...
domestic and international work for Microsoft.
's clients including Microsoft and Intel. Nazir joins from Wunderman, where she was the business director
He will be responsible for driving the company's strategic direction and global positioning. Klein is the former founder and chief executive of Video Island, Europe's largest online DVD rental service. He has also worked at Microsoft as a group program manager and, before that, as the senior vice ...
McKeon began his career at Clemenger BBDO before moving to Wieden Kennedy and then on to Goodby Silverstein Partners. In 2000, he started a consultancy in San Francisco, working on the Microsoft MSN account for two years before joining StrawberryFrog in Amsterdam as the creative director ...
The pair will oversee relationships with multinational clients and ensure they result in seamless communications solutions from across all the group companies. McLaren, 41, a New York-based Australian, joined McCann in 1999 and is a former worldwide account director on the network's global Microsoft business ...
The appointment follows recent account wins including the Guangdong Mobile account, Intel and additional briefs from Microsoft. Henderson will now oversee all of these accounts while trying to expand the marketing and creative teams at the agency. She will also take over from the China managing director, Kain ...
Maria Dillon joins the Unilever team from Good Technology, where she worked on Audi and Bentley. Robert Mahadeo joins the Microsoft and Nestle teams. He previously worked at Abbey National and France Telecom Research. Tareq Kulbaisi is set to join Glassworks to head the post-production company's new ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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