to remove filtersMedia: Microsoft Digital Advertising Solutions partners Piczo
30 Mar 2007
Microsoft Digital Advertising Solutions has partnered with the social networking site Piczo
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Hotline: Microsoft announces appointment
12 Jan 2007
Microsoft has announced that Mitch Davis, the founder of its in-game ad subsidiary, Massive, Inc
The Week: City News - Microsoft buys aQuantive
25 May 2007
Microsoft has paid $6 billion in cash for the online advertising network aQuantive, representing
The Week: Online News - Microsoft link to Facebook
28 Sep 2007
Microsoft is reportedly in discussions about acquiring a 5 per cent stake in the social networking...Facebook, which was set up three years ago by the Harvard graduate Mark Zuckerberg, could now become the centre of a global bidding war between Microsoft and Google, which has also been linked with acquiring a stake in the site. According to reports in The Wall Street Journal, Microsoft has approached ...
The Week: Online News - Microsoft tops web findings
08 Jun 2007
Microsoft is the UK's most prolific online advertiser, according to new figures from Nielsen
The Week: Media news - Microsoft in Yahoo! talks
11 May 2007
Microsoft is in talks with Yahoo! about a possible takeover. Talks are thought to be fuelled
The World: Las Vegas - Microsoft predicts ad budget digital shift by 2010
09 Mar 2007
Microsoft expects to switch the majority of its $440 million-plus ad budget into digital channels...Mich Matthews, the senior vice-president at Microsoft's central marketing group, told an American Association of Advertising Agencies conference: "We're pretty confident that by 2010 the majority of our media mix will shift to digital." Microsoft spent $447 million in measured media last year, according ...
The World: San Francisco - Microsoft kicks off $300m pitch for new brief
23 Nov 2007
Microsoft has begun a pitch for a $300 million consumer creative account. McCann Erickson..."We are soliciting input from various agencies, including McCann Erickson, for a new assignment," a Microsoft spokesman said. Media for this new task will be handled by Universal McCann, the spokesman said. ...
Saha leaves Xbox for Agency Republic role
26 Oct 2007 | by Kate Nettleton
Agency Republic has poached Indy Saha, the head of advertising and brand for Microsoft Xbox EMEA
The Week: City News - Facebook valued at $15bn
02 Nov 2007
Microsoft has paid $240 million for a 1.6 per cent stake in Facebook, valuing the social networking
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
