to remove filtersHotline: Microsoft to handle advertising for Facebook
25 Aug 2006
Microsoft is to handle all the advertising for the US social online network Facebook over the next
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Microsoft 'close to Yahoo! search deal'
17 Jul 2009 | by Staff
LONDON - Microsoft is said to be on the verge of agreeing a deal to buy Yahoo!'s web search...Top executives at Microsoft were today reported to be flying to Silicon Valley from Washington ... /7 Wall Street said Microsoft could pay $3 billion ( 1.8 billion), and agree to share revenue from the search business with Yahoo!. A successful deal would give Microsoft almost 30 per cent of the American ...
Chris Maples confirmed as Microsoft's commercial director
07 Dec 2009 | by Ian Darby
LONDON - Microsoft has appointed Chris Maples as the head of its Microsoft Advertising unit....and will be responsible for all commercial operations and ad revenues across all Microsoft products, from Bing and MSN to its Xbox Live and in-game advertising activities. Before joining Microsoft, Maples was managing director of DrivePM, the behavioural targeting network. Microsoft s advertising sales team was awarded ...
Microsoft 'appoints Morgan Stanley to sell Razorfish'
29 Jun 2009 | by Colin Marrs
LONDON - Publicis Groupe is rumoured to be in the running to acquire Microsoft's digital agency...The Financial Times ' website last night reported that Microsoft has appointed Morgan Stanley to sell the agency, possibly due to more favourable tax implications. An analyst quoted by the FT said ... announced a three-pronged tie-up with Microsoft, which will see the development of targeted ad technology ...
Top ad networks hear Microsoft Razorfish pitch
13 Jul 2009 | by Staff
LONDON - Microsoft is pitching a deal for its digital ad agency Razorfish to five top ad companies...The Wall Street Journal reported yesterday that WPP, Omnicom, Publicis, Dentsu and Interpublic all met last week with the internet giant to hear the pitch. Microsoft is using Morgan Stanley ... agreements for the ad holding company to use Microsoft's digital advertising services or buy ad space across ...
Media: All about ... Microsoft's Yahoo! bid
15 Feb 2008
Yahoo! has a big fight on its hands to repel Microsoft, Alasdair Reid writes....For many observers, Microsoft's $44.6 billion bid for Yahoo! last week was charged with all manner ... of the workforce. Microsoft is another matter. After all, this is the company that was easily vilified as a ... been compounded by the fact that, a short time after Microsoft made its hostile move, Google's chief ...
Microsoft debuts UK ad campaign for Bing
08 Mar 2010 | by Matt Williams
LONDON - Microsoft will this week launch a multimillion-pound ad campaign to help raise awareness...London picked up the UK work from Microsoft after its sister shop, JWT New York, was appointed to handle ... and decide". Microsoft fully launched its Bing search engine in November last year, in an attempt to challenge Google and Yahoo!'s dominance in the market. Microsoft has a 4% share of UK searches, the same ...
The Week: City news - Microsoft angers Yahoo!
11 Apr 2008
Yahoo! has attacked Microsoft after its chief executive, Steve Ballmer, wrote a letter...According to a report in The Wall Street Journal, Microsoft threatened to reduce the $44.6 billion (£22.5 billion) offer it originally made in January and replace the Yahoo! board with its own directors if it fails to agree terms. Yahoo! countered by accusing Microsoft of "mischaracterising the nature of our ...
NEWS: Microsoft launches global ad blitz
07 Jun 1996 | by EMMA HALL
Microsoft s new global campaign through Wieden and Kennedy breaks this week with a series of five...Microsoft s new global campaign through Wieden and Kennedy breaks this week with a series ... , the Internet and office work. The commercials show the actual Microsoft software products, as well ... campaign last year. Microsoft is hailed as the doer of donkey work in an execution, which darts ...
Hotline: Microsoft launches long-awaited search service
18 Aug 2006
Microsoft has launched its long-awaited search service, Microsoft Adcenter. All paid-for search ads
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
