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Intelligence agency targets DM partner

the GCHQ has retained an advertising agency. It has, however, used Massive, Microsoft's in-game advertising ...

The Week: Advertising News - JWT rejigs staff comms arm

The company is looking to give greater emphasis to the consultancy services it offers in employee engagement and internal communications. The 50-year-old division has 24 offices around the world and 80 employees in the UK, with clients including B&Q, Microsoft, Starbucks and Diageo. ...

The World: New York - Advertising auction framework attracts criticism

The Cabletelevision Advertising Bureau said its members, who include most of the country's cable networks, would not participate because of the system's shortcomings. Sean Cunningham, the CAB president, said the system, which is backed by Toyota, Microsoft and Home Depot, had several problems, and pointed ...

Microsoft calls £400m direct pitch

Microsoft is talking to advertising networks about a 400 million project to unite its customer...the review is being run out of Microsoft's US head office, the UK market is considered to be a European hub ... to produce all of Microsoft's direct marketing and sales promotion material and put in place an international CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

built a name for itself working for such blue-chip companies as Virgin Atlantic, Vodafone and Microsoft ...

OPINION: MILLS ON ... THE NOT-FOR-PROFIT PEOPLE’S LOTTERY

Thompson and MindShare, Kellogg, Compaq, Microsoft, Energis et al? If the People s Lottery is a not ...

CLIENT ROUNDUP

and Microsoft is hot on its heels. The brand suffered a contamination scandal and senior management changes ...

ANALYSIS: BRAND SPEND ANALYSIS - Phoenix is promoting the whole Rover range rather than individual models

Microsoft launched Windows 95 in the UK by sponsoring The Times for a day, giving away every copy free. Clients like Microsoft were looking to cut through the clutter and tap into the trust and loyalty of our ...

Lighthouse gain sees Cordiant net rewards

, with 1,100 employees worldwide, has a raft of blue-chip clients including IBM and Microsoft. Its UK ...

CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: To have and to hold - On the international advertising stage, you have to keep moving just to stand still. Big is beautiful, and merger and acquisition is the name of the game. Margaret Patrick profiles eight of t

, Microsoft, Nestle, Unilever There are two question-marks over the IPG Group - can John Dooner ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.