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HTW set to take on chunk of Microsoft direct work

LONDON - Harrison Troughton Wunderman is set to scoop a significant chunk of Microsoft's UK below...Microsoft's direct marketing activity in the UK is currently split between EHS Brann, Chemistry ... . The global review was called in October, aimed at streamlining Microsoft's customer relationship and direct marketing activity around the world. The UK business includes Microsoft's brands such as Xbox and MSN ...

Microsoft calls review of £400m below-the-line work

LONDON - Microsoft is talking to advertising networks about a £400m project to unite its customer...the review is being run out of Microsoft's US head office, the UK market is considered to be a European hub ... to produce all of Microsoft's direct marketing and sales promotion material and put in place an international CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...

Xbox holds talks with agencies for pan-European DM

LONDON - Xbox, the Microsoft games console, is in talks with agencies about its pan-European direct

Xbox holds talks with agencies for pan-European DM business

Xbox, the Microsoft games console, is in talks with agencies about its pan-European direct

INTEGRATED: INTEGRATED AUDIT; Euro RSCG avoids ‘integrated’ label, preferring to specialise

Euro RSCG Wnek Gosper s most integrated business is its pounds 7m Microsoft task, as Robert Dwek...Euro RSCG Wnek Gosper s most integrated business is its pounds 7m Microsoft task, as Robert Dwek ... these techniques. Its most integrated account, Microsoft, was won by setting up a core team of above- and below ... won the very prestigious, pounds 7 million Microsoft account in 1994 (after Ogilvy and Mather ...

HOTLINE: Agency Republic not repitching for Xbox

Agency Republic will not be repitching for the Microsoft Xbox digital and direct marketing business

HOTLINE

Microsoft has lined up a number of agencies to pitch for a pan-European, Middle Eastern...Microsoft has lined up a number of agencies to pitch for a pan-European, Middle Eastern and African campaign, designed to create a more consistent image for the software manufacturer. The UK ... for the business, which will mark the first time Microsoft has embarked upon an international campaign ...

The Week: Online News - Search charter unveiled

, and search engine accreditation from Google or Microsoft.

Campaign Direct Awards 2006: Best IT and Consumer Durables Campaign

SILVER AWARD Project: Microsoft Bolt-On Agency: Harrison Troughton Wunderman Creative director: Steve Harrison Art director: Jason King Copywriter: Anthony Abdool Business director: Dominic Evans Client: Microsoft Marketing communications manager: Georgina Mitcham Also won: Best Use of Direct Mail ...

Advertising in the noughties - Top 10 DM campaigns

Microsoft Windows Mobile Harrison Troughton Wunderman 2006 8. Royal Mail Matter Matter Media 2008 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.