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Vevo bolsters UK commercial team

It has appointed Microsoft's Jonathan Lewen as commercial director, and Carat's Christian Kimberley-Bowen as its ad sales marketing director. Jonathan Lewen has worked at Microsoft Advertising UK since 2009, where he most recently held the role of head of agency sales. Meanwhile, Kimberley ...

Microsoft marketing exec leaves for online poker company

Microsoft has parted company with one its top marketing executives, Alex Payne, who is taking...Microsoft has yet to replace Payne, who spent 11 years at he technology company. Latterly, he was marketing director for Microsoft's Bing search offering in the UK. At PokerStars, Payne replaces Gabi ... for a full-time candidate to fill the role. During his time at Microsoft, Payne also held a number ...

Microsoft hires JWT for $100m search engine launch

LONDON - Microsoft has appointed JWT to an estimated $100m campaign to launch its Kumo search...This spring Microsoft plans the launch of its new search product, tentatively called Kumo, and has ... in June in an online, TV, print and radio campaign. Analysts predict JWT will position Microsoft's Kumo ... the search engine market. In an internal memo, Microsoft's head of search Satya Nadella asked employees ...

Paramount to release latest Jackass straight to web

the entire film for free from Blockbuster s Jackass homepage by downloading the Microsoft Silverlight media ...

Virgin Radio to run Xbox 360 giveaway on breakfast show

LONDON - Microsoft's Xbox 360 has kicked off an on-air phone-in promotion on Virgin Radio

WPP Digital expands Asian presence with Quasar Media

of 103.6m rupees ( 1.3m), has clients across the mobile and technology sector, including Microsoft ...

Toyota appoints The Listening Company for contact work

, which also handles client work for Volkswagen, AOL and Microsoft, has opened a new office at its ...

Financial advertising auditors agree merger

The two companies, which between them are responsible for auditing over 1bn in annual adspend for some of the world s largest advertisers, will form one central company called FirmDecisions AJSP. The combined firm will continue to work with big-name clients including Microsoft, Coca Cola, Sony and BT ...

Ogilvy's Berndt heads for Google

the agency in 1999 as a copywriter. Prior to this, he worked on Nike and Microsoft accounts at Wieden ...

Google opens up possibility of offline search marketing

to the internet and challenge Google s rival Microsoft. It extends Google s reach further, adding to other ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.