Consumers force marketers to drop secrecy
14 Oct 2008 | by Gemma Charles
of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ...
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search partnership with Microsoft, insisting the company does not need to work with the software behemoth....the potential savings from a search deal with Microsoft could be as high as $700 million. But, she insisted, a deal was not necessary: "Yahoo doesn't have to do anything with Microsoft about anything." She went ... thinking there's any Microsoft connection. We'd be better off if we'd never heard the word Microsoft. Last ...
of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ...
to pressure. Stephen Foster reports on the on-going TNS saga and what Microsoft is up to....the takeover as a done deal. At the moment though the TNS share price isn't saying that. Microsoft tops up internet holdings Microsoft is planning to buy Europe's biggest price comparison website Ciao ... begs the question, what is Microsoft's overall internet strategy post-Yahoo!? You would need to buy ...
owns CSR consult and has set up CSR programmes for Microsoft, AOL Germany and the TimeWarner Foundation ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.