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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...

WPP makes $5m investment in US data analytics company

The company was founded by former Yahoo executives Bassel Ojjeh and Krishna Uppala in March 2010. NPario has worked to collate massive data sets for clients such as Microsoft, Yahoo, Adobe, Oracle and Electronic Arts. It will now collate online and offline data for WPP's Media Innovation Group and Kantar ...

Future targets Xbox mag subscribers with personalised ads

Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...

What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

Direct marketing and sales promotion leagues 2010

, Microsoft Tangible Founded 2008. Chairman Andy Carolan, CEO John Rowley. Subsidiary Cello Group. DM 52 ... %, SP 10%, other 45%. Clients include: Microsoft, Cereal Partners Worldwide, Coca-Cola BD Network ...

Google and Salesforce extend tie-up

Google Apps to its system after requests from customers. It has a similar offering to go with Microsoft Outlook and Microsoft Office. ...

Toyota appoints The Listening Company for contact work

, which also handles client work for Volkswagen, AOL and Microsoft, has opened a new office at its ...

Google in talks with CRM software company Salesforce.com

According to the Wall Street Journal, the alliance will probably lead to Google s web-based applications such as instant messaging and spreadsheets being integrated with Salesforce.com s web-based CRM software. If a partnership does emerge, it will be a threat to Microsoft, which has a CRM offering ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.