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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

SXSW: Brands told 'kiss first' to woo consumers

12 Mar 2012 | by Sarah Shearman

Lanahan, brand strategy director for Microsoft's Start-up Business Group, said this can be achieved ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Analysis. Microsoft has plummeted out of the top 10 this year, from number six in 2010 to number 45 ... Robinsons 54.41 44 Nescafe 53.67 45 Microsoft 53.11 46 ...

Pampering brands Nivea and Maybelline score well in brand survey

01 Feb 2012 | by John Reynolds

. On the whole, technology and media companies retained their allure, with Microsoft and Sony upping their brand ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

was in full force across Microsoft and Samsung. However, the little-known PrimeSense stole the show with its ... that will lead to greater content consumption via mobile. Don't count out Microsoft's Windows Mobile 7 ...

Google ranked top brand and Dove enters top 20

18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...

Samsung fills vacant mobile marketing director role

06 Jan 2012 | by Matthew Chapman

2008 and went on to a pan-European role. He left Samsung to join Microsoft in October 2010, becoming ...

Microsoft sues beleaguered Comet over 'counterfeit' goods

04 Jan 2012 | by Matthew Chapman

Software giant Microsoft is launching legal proceedings against troubled electronics retailer Comet...Microsoft claims Comet created more than 94,000 of the recovery CDs for Windows Vista and Windows ... . David Finn, worldwide anti-piracy and anti-counterfeiting general counsel at Microsoft, said: "Comet ... . "Comet's actions were unfair to customers. We expect better from retailers of Microsoft products ...

Nintendo puts marketing to fore with Paine promotion

20 Oct 2011 | by Matthew Chapman

and Microsoft bringing out controller-free consoles that have also proved popular with families, rather than ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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