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Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012

Spotify takes the plaudits in the latest IPA Online Media Owner survey

28 Mar 2012 | by Mark Banham

. AOL is the most consistently improved performer and that Microsoft and Sky have both turned around ...

Xbox to add educational content and iPlayer

14 Mar 2012 | by Matthew Chapman

Microsoft's Xbox will offer the BBC iPlayer from next week and is targeting parents by adding...that will bring it in line with the user interface on Windows 8 and Windows Phone 7. Microsoft is investing ... Apple and Amazon. A Microsoft spokesperson said: "We do not comment on rumour and speculation ...

Campaign Viral Chart: Sex, sex and sex in top three positions

02 Mar 2012 | by Ben Hall

: 57,073 shares 9. Microsoft 'googlighting' created in ...

Ford turns social to crowdsource mobile-vehicle innovations

27 Feb 2012 | by Ed Owen

to join Microsoft's Filmstrip platform in September last year, and marketing director Anthony Ireson ...

Campaign Viral Chart: M&Ms Super Bowl climbs to top spot

24 Feb 2012 | by Ben Hall

's Google doodle by Saatchi Saatchi , into eighth position. An anti-Google ad by Microsoft ... time: 11,373 shares 4. Microsoft 'googlighting' created ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

was in full force across Microsoft and Samsung. However, the little-known PrimeSense stole the show with its ... that will lead to greater content consumption via mobile. Don't count out Microsoft's Windows Mobile 7 ...

My Media Week: Ben Wood

11 Oct 2011 | by Hayley Pinkerfield

Myers, Yahoo head of search. We talk progress on the Microsoft Search Alliance, which has been slightly ...

Facebook and Skype sign video-chat deal

07 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

acquired by Microsoft in a 5.2bn deal. Doug Bewsher, Skype's chief marketing officer, has been let ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

18 May 2011 | by Ed Owen

Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn...rewards, as Microsoft builds on its strategic alliance with Nokia to develop a network of video ... still owned by the company s founders. The Microsoft deal corrects this anomaly. Media and marketing specialists now believe Microsoft has a real opportunity to make its own portfolio of products ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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