Publicis extends footprint in China
14 May 2012 | by John Reynolds
of Razorfish Greater China. In 2009, Publicis acquired digital ad agency Razorfish from Microsoft for around ...
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Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
Brand barometer: Nivea viral campaign reviewed
04 May 2012
. The best will be made possible by the Microsoft search engine. Range Rover: Evoque Special Edition ...
Carat teams up with Microsoft Advertising for Xbox anti-piracy campaign
24 Apr 2012 | by Nick Batten
The ads launch today (24 April) in partnership with Carat and Microsoft Advertising on Xbox Live. They have been created to inspire and educate 16- to 24-year-old males about the importance of paying ... . Viewers who vote for their favourite scene will be entered into a competition to win Microsoft points ...
Microsoft 'Kinect Star Wars app (for Xbox 360)' by McCann London and UM International
23 Apr 2012
Microsoft has released a free mobile app to launch Kinect Star Wars for Xbox 360.
Skype bids to show off 'richer experience'
02 Apr 2012 | by Sarah Shearman
The internet calling service, which was acquired by Microsoft in October last year for $8.5bn ( 5.2bn) , is launching a digital and outdoor campaign in the UK and US today. Francie Strong, director ... to the Microsoft one for this campaign. According to comScore data for February, Skype had 12.5 million unique ...
Microsoft plots fightback against Google Chrome with IE9 activity
27 Mar 2012 | by Sarah Shearman
Microsoft is embarking on its most significant marketing push to date for its Internet Explorer...It is launching two separate campaigns to promote the latest version of the browser (IE9), as well as driving awareness of the Internet Explorer brand itself. Microsoft will roll out a UK variant of its ... , this reinforces that there is much greater consumer interest in technology , and has given Microsoft a reason ...
When the geeks went to Austin
22 Mar 2012
is essentially a mechanical role. Microsoft The unfashionable giant at the party seemed to wallow rather ... . Microsoft's beach-hut shack was quiet, even compared with Dell's corporate "wall of dreams". Even ... Internet Explorer remains the world's largest) do battle, Microsoft was pushed to one side. Its launch ...
Campaign Viral Chart: Sex, sex and sex in top three positions
02 Mar 2012 | by Ben Hall
: 57,073 shares 9. Microsoft 'googlighting' created in ...
Campaign Viral Chart: M&Ms Super Bowl climbs to top spot
24 Feb 2012 | by Ben Hall
's Google doodle by Saatchi Saatchi , into eighth position. An anti-Google ad by Microsoft ... time: 11,373 shares 4. Microsoft 'googlighting' created ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
