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Traditional apps will survive alongside mobile web, says Google mobile chief

. Facebook has partnered with companies including Samsung, Microsoft and Orange to "evangelise" a single ...

Telegraph wins IAB's first Future Format award

Telegraph Media Group, working with Google's DoubleClick, has beaten AOL and Microsoft to win...for Page Move; Media Mind for Sidekick; Microsoft for Film Strip, and YouTube for Masthead. The award ...

2012 CES offers a glimpse into the future for brands

was in full force across Microsoft and Samsung. However, the little-known PrimeSense stole the show with its ... that will lead to greater content consumption via mobile. Don't count out Microsoft's Windows Mobile 7 ...

BT stokes 'patent wars' with legal assault on Google

is currently embroiled in a number of patent disputes with companies including Apple and Microsoft, said ...

VivaKi strikes exclusive ad deal for Xbox entertainment apps

Microsoft has struck an exclusive deal with VivaKi to offer Starcom MediaVest Group

Demand side platform Turn gears up UK operations

, AppNexus, Admeld, Adjug, Rubicon Project and Microsoft. It is plugged into six video ad exchanges ...

Vivaki Nerve Center partners with Weborama in European deal

Nerve Center currently has existing global partnerships with Google and Microsoft. Marco Bertozzi ...

My Media Week: Ben Wood

Myers, Yahoo head of search. We talk progress on the Microsoft Search Alliance, which has been slightly ...

All About ... Ad exchanges

Microsoft is the latest company to enter online display....Last week, Microsoft launched its Ad Exchange trading platform in the UK, following its successful ... . Microsoft's is not the first such exchange - but, some say, it is the most important to date because ... will rise but the cost of sales will go down. 1. Microsoft claims that although there are other trading ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn...rewards, as Microsoft builds on its strategic alliance with Nokia to develop a network of video ... still owned by the company s founders. The Microsoft deal corrects this anomaly. Media and marketing specialists now believe Microsoft has a real opportunity to make its own portfolio of products ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.