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Brand barometer: Nivea viral campaign reviewed

04 May 2012

. The best will be made poss­ible by the Microsoft search engine. Range Rover: Evoque Special Edition ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

was in full force across Microsoft and Samsung. However, the little-known PrimeSense stole the show with its ... that will lead to greater content consumption via mobile. Don't count out Microsoft's Windows Mobile 7 ...

Samsung fills vacant mobile marketing director role

06 Jan 2012 | by Matthew Chapman

2008 and went on to a pan-European role. He left Samsung to join Microsoft in October 2010, becoming ...

Nokia fights back with Microsoft smartphones

26 Oct 2011 | by Matthew Chapman

Nokia has launched two smartphones based on Microsoft's Windows operating system, as it begins its...Elop forged the partnership with Microsoft after comparing the company's ailing Symbian operating ... on the phone, which Microsoft claims has the same capabilities as the desktop version. Follow Matthew ...

Nintendo puts marketing to fore with Paine promotion

20 Oct 2011 | by Matthew Chapman

and Microsoft bringing out controller-free consoles that have also proved popular with families, rather than ...

HTC steals Nokia's thunder with Windows phone launch

13 Oct 2011 | by Matthew Chapman

smartphones, which run on Microsoft's "Mango" operating system....switch between apps running at the same time. Nokia first agreed a tie-up with Microsoft eight ... brand positioning as part of its partnership with Microsoft. The campaign was expected to roll out ...

Xbox pushes driving game with world's 'most expensive car park'

12 Oct 2011 | by Matthew Chapman

the launch of Forza Motorsport 4, which is released on Friday (14 October). Microsoft-owned Xbox is also ... , which is being delivered in partnership with motoring title PistonHeads. Microsoft's internet portal ... iPad app and social media channels, including Facebook and Twitter. In addition, Microsoft has also ...

Gregory appointed ad director at Telefonica

06 Oct 2011 | by Ian Darby

Nicolaou from Microsoft Advertising as the head of client strategy. Nicolaou reports to Gary Cole ...

D&AD gives young creative talent the nurturing it needs

29 Sep 2011 | by James Huse

Awards raise the profile of the best graduates. Top brands such as Microsoft and Google sponsor the award ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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