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Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
activity for Microsoft's Kinect for Xbox 360. As part of this work, TRO trained 400 brand ambassadors ... in the UK for 2010. Microsoft allotted a significant chunk of its launch marketing budget to experiential ...
A range of worldwide brands such as Vodafone, Microsoft, Castrol and Cadbury entered their event marketing strategies in this new set of awards, which is a collaboration between Event and Marketing magazines. The event is set to reveal which brand's event marketing strategies successfully achieved ...
the launch of Forza Motorsport 4, which is released on Friday (14 October). Microsoft-owned Xbox is also ... , which is being delivered in partnership with motoring title PistonHeads. Microsoft's internet portal ... iPad app and social media channels, including Facebook and Twitter. In addition, Microsoft has also ...
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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