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The craft of arts sponsorships

visitors a year. Indeed, other mass-market entrants include Google and Microsoft. The latter is engaging ...

Arif Durrani: Can Neil Jones help transform Johnston Press?

group chief executive, Ashley Highfield, the former managing director of Microsoft who joined ...

Think BR: Connected TV uncovered

are playing, and the challenge that Boxee and Apple TV will face from Microsoft. So the conclusion about ...

Google's Schmidt says he 'disagrees' with EU competition concerns

, following a number of complaints from competitors, such as formerly Microsoft owned shopping site Ciao ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...

Why we're loving - Scott Holmes and Tom Rotthenberg

WHY: Microsoft has released a free app to launch Kinect Star Wars for the Xbox 360, which uses Kinect's motion-tracking technology to enable players to "fight like a Jedi". HOW: They say: "We noticed that people on Facebook and Twitter talk lots about ... Facebook and Twitter. To promote Kinect ...

Things we like

Motion, which is allegedly 100 times more instinctive than the industry leader, Microsoft's Kinect motion ...

Inside: Critical mass

became the first company to work with Microsoft's Kinect for Windows in a commercial environment ...

Think BR: BrandZ shows why technology matters

, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon continued to develop ...

Google Chrome beats IE to become the world's favourite browser

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web.... Microsoft recently ramped up its marketing efforts for Internet Explorer , with its most significant ... Market share (%) 1 Google Chrome 32.76 2 Microsoft IE 31.94 3 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.