Brands2Life sets up font offensive
01 Apr 2005 | by Tom Williams
's typeface libraries are recognised as industry standards. Monotype's competitors include Microsoft, Adobe ...
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Novell calls pitch for comms efficiency
08 Apr 2005 | by Tom Williams
IT company Novell, an arch-competitor to Microsoft in the operating systems market, is reviewing
Campaign: Software group puts piracy on the agenda - B2C Comms
22 Oct 2004 | by Joe Lepper
The Business Software Alliance (BSA), which has members including Microsoft and Adobe, estimates one in three software packages used by UK businesses is illegal, resulting in losses to the industry of around £1bn a year. As the issue was not gaining as much coverage in general media as other intellectual ...
Campaign: Corporate PR - Microsoft fights negative perceptions
28 May 2004 | by Lynne Roberts
Campaign: Microsoft People Programme Client: Microsoft PR team: Edelman and in-house Timescale...Following a series of well-publicised reputation issues, Microsoft needed to challenge negative ... in the areas of trust, ethics and honesty. The campaign used Microsoft's first place in The Sunday Times's Best ... To demonstrate Microsoft's HR leadership to the business community and opinion-formers. To build Microsoft ...
Campaigns: Second opinion
28 May 2004
Microsoft's key objective - to challenge the negative consumer attitudes towards the company. The decision to build the campaign strategy around Microsoft's HR leadership confuses me. As a user of Microsoft ... Microsoft's recruitment costs, but has it salvaged the image that consumers have of the company ...
OPINION: My Best Hire
09 Jan 2004
Karen Bergin, head of corporate affairs at Microsoft UK, on the chameleon-like Jacqui Crane...Jacqui came to Microsoft from the agency Profile Corporate Communications (which was later acquired by Grayling). We'd interviewed a great many candidates, but after 20 minutes talking to Jacqui I knew we'd found the right person. In that first conversation, we already started bouncing around new ...
INTERNATIONAL: Microsoft appoints new head of PR for Spain
09 May 2003 | by Ivan Castano
MADRID: Microsoft has handed its head of PR post in Spain to Carlos de la Iglesia following Jose..., working alongside Microsoft's PR agency in Spain, Ketchum Seis. He reports to Microsoft's communications ... communications director for Vodafone Spain after eight years at Microsoft (PRWeek, 14 March). Romero, who also ... Communications, and a top executive at computer magazine Computer World prior to that. At Microsoft, de la ...
Inferno is given Microsoft Business Solutions brief
04 Apr 2003
Microsoft has handed the PR account for its Business Solutions division to newly created Next...Microsoft's main agency roster. Speaking to PRWeek at the time of the pitch, Business Solutions PR manager ... , which Microsoft brought two years ago, and Navision, which was taken over last year. The division ...
Microsoft pitch for business division
07 Feb 2003
Software behemoth Microsoft is staging a PR pitch for its business solutions division in the UK..., Bite Communications and Weber Shandwick for the work. Microsoft Business Solutions PR manager Sarah ... the pitch was being conducted separately from Microsoft's main agency roster: 'Microsoft has a roster ... recently formed initiatives, housing two main acquisitions: Great Plains, which Microsoft bought two years ...
INTERNATIONAL: Edelman takes Microsoft Asia-Pacific corporate PR
31 Jan 2003 | by OLIVIA TOTH and SARA CALABRO
HONG KONG: Software giant Microsoft has handed its Asia-Pacific corporate PR business to Edelman...to Microsoft Asia-Pacific group manager of corporate communications Olivier Richard, the review was prompted ... -Pacific region for Microsoft. We have to organise in a way that reflects this'. On Edelman's appointment, he ... . The account brief remains focused on key regional media and analyst relations. Microsoft confirmed 14 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
