Champions League Final: The game that stops a continent
26 May 2011 | by Alex Brownsell
opportunities to push its products and the spot also fits well with this football heritage. XBOX Microsoft ...
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Razorfish wins two global Unilever accounts
19 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
, Microsoft, Google and Apple". Last month, Unilever launched its Body Language campaign for the new ...
Music and marketing: When brands make bands
07 Apr 2011 | by Mark Sutherland
Back in the days when the Spice Girls had multiple endorsement deals and Microsoft paid The Rolling Stones millions to use Start Me Up in its Windows 95 ads, musicians rarely wanted anything from brands except a big cheque. Now, however, as album sales decline and labels' marketing budgets ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
Annual: Top 10 Worst Celeb Ads
12 Dec 2008
footballer's knot in it. 10. Microsoft, various Just when you think that this ad, which uses the idea of mixing celebs and real people together to show just how universal Microsoft is, is too saccharine ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
, the marketing director will need to be on her guard as rivals attempt to steal back market share. Microsoft ...
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
15,784,993 -18.79% 9.89% 4 Capital One 14,736,009 827.86% 26.04% 5 Microsoft 14 ... and friends. Microsoft remained the fifth-biggest online advertiser, investing 14.5m. Fellow computer brand ...
Is Facebook losing momentum?
26 Feb 2008 | by Gareth Jones
. Brands including Adidas, Coca-Cola and Microsoft have signed up to the Facebook Ads platform, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
