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Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Trading Places: this week's people moves

Week ) Microsoft has appointed Mandeep Mason , sales director at Nokia-owned Navteq, as director ...

Sovereign debt crisis lowers global brand values, report claims

The valuation of many of the world's biggest brands, including Microsoft, HSBC and Santander, has..., technology and electronics brands such as Google, Apple and Microsoft, all increased in value, with Apple ... 48,278 2 8 Apple US 39,301 3 2 Microsoft US 39 ...

Trading places: this week's people moves

Bibby , Barclaycard's global chief marketing officer. ( Marketing ) Microsoft UK has parted ways ...

Retailers top consumer trust as banks lose out

Waitrose 23 Morrisons 24 Argos = First Direct = Halifax 27 Microsoft 28 Google = Santander ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

and Microsoft...., with technology brand IBM taking second place, Microsoft third and Google fourth. Another technology company ... MICROSOFT 60,895 56,647 7% 4 7 GOOGLE 43, 557 31,980 36% 5 ...

What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

And in the real world... Ford, Microsoft, Lloyds, Carphone Warehouse and more

Ford reported a surprise $2.3 billion second-quarter net profit after restructuring its debt. Source: Financial Times Microsoft reported a slump in sales and saw revenues dropping by 17 per cent in the latest quarter. Source: Financial Times Lloyds and RBS have taken their plans on how to cut ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.