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Pepsi launches 'crowd surfing' football game for Xbox Live

Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its...to the ad. Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new ...

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

as it struggles to crack the smartphone market. Nintendo also saw a 14% decline after rivals Microsoft and Sony ... the title of most valuable brand with a valuation of $71.9bn, while IBM and Microsoft claimed second ... ,727 8% 3 3 Microsoft 59,087 60,895 -3% 4 4 Google 55,317 43 ...

Music and marketing: When brands make bands

Back in the days when the Spice Girls had multiple endorsement deals and Microsoft paid The Rolling Stones millions to use Start Me Up in its Windows 95 ads, musicians rarely wanted anything from brands except a big cheque. Now, however, as album sales decline and labels' marketing budgets ...

Google and Vodafone top global and UK brand lists

Google has supplanted Wal-Mart and Microsoft to become the world's leading brand, according...In Brand Finance's annual survey, Google has topped the global list with a brand valuation $44.3bn ( 27.3bn), edging Microsoft at $42.8bn ( 26.3bn) into second place. Vodafone is the largest telecoms ... 44,294 36,191 2 5 Microsoft 42,805 33,604 3 1 Wal ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

and Microsoft...., with technology brand IBM taking second place, Microsoft third and Google fourth. Another technology company ... MICROSOFT 60,895 56,647 7% 4 7 GOOGLE 43, 557 31,980 36% 5 ...

What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

Consumers force marketers to drop secrecy

of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ...

Interbrand's 100 Best Global Brands list includes only three UK brands

In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...

The Work: New Campaigns - The World

extensive political coverage without bias. MSNBC, a joint venture between Microsoft and NBC, was founded ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.