11 May 2012
| by Sarah Shearman
Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its...to the ad. Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new ...
04 Oct 2011
| by Matthew Chapman
as it struggles to crack the smartphone market.
Nintendo also saw a 14% decline after rivals Microsoft and Sony ...
the title of most valuable brand with a valuation of $71.9bn, while IBM and Microsoft claimed second ...
,727
8%
3
3
Microsoft
59,087
60,895
-3%
4
4
Google
55,317
43 ...
07 Apr 2011
| by Mark Sutherland
Back in the days when the Spice Girls had multiple endorsement deals and Microsoft paid The Rolling Stones millions to use Start Me Up in its Windows 95 ads, musicians rarely wanted anything from brands except a big cheque. Now, however, as album sales decline and labels' marketing budgets ...
21 Mar 2011
| by Ed Owen
Google has supplanted Wal-Mart and Microsoft to become the world's leading brand, according...In Brand Finance's annual survey, Google has topped the global list with a brand valuation $44.3bn ( 27.3bn), edging Microsoft at $42.8bn ( 26.3bn) into second place.
Vodafone is the largest telecoms ...
44,294
36,191
2
5
Microsoft
42,805
33,604
3
1
Wal ...
16 Sep 2010
| by Mark Banham
and Microsoft...., with technology brand IBM taking second place, Microsoft third and Google fourth.
Another technology company ...
MICROSOFT
60,895
56,647
7%
4
7
GOOGLE
43, 557
31,980
36%
5 ...
28 Jun 2010
| by Suzanne Bidlake
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
25 Jun 2010
| by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
14 Oct 2008
| by Gemma Charles
of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ...
19 Sep 2008
| by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
29 Aug 2008
extensive political coverage without bias. MSNBC, a joint venture between Microsoft and NBC, was founded ...