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Publicis extends footprint in China

of Razorfish Greater China. In 2009, Publicis acquired digital ad agency Razorfish from Microsoft for around ...

Bing steps up challenge to Google with new 'social search' feature

Microsoft is rolling out an update to Bing that brings in results from users' Facebook, Twitter...is rolling out in the next few weeks in the US but Microsoft has not confirmed when it will be reaching ...

Pepsi launches 'crowd surfing' football game for Xbox Live

Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its...to the ad. Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new ...

Reputation Survey: Facebook - Facebook users still sceptical on privacy

, it lags behind Apple, Google and Microsoft. The message seems to be that we can't live without Facebook ... innovative of the big tech firms, behind Apple (48 per cent), Google (15 per cent) and Microsoft (13 per cent ...

Guardian News & Media racks up nominations for AOP's 2012 Awards

App - IPC Media Microsoft - Ford C-Max - Microsoft Use of Video 2012 Heatworld - Bauer ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ... and Microsoft - however, have rather different PR strategies. Here's my take on them, as someone on what you ... as it has got bigger and come into more direct rivalry with Microsoft and, more recently, Facebook. Page ...

Wagon Wheels launches Bing map treasure hunt

. "We have used a range of digital platforms to involve our core audience and will be using Microsoft ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...

Brand barometer: Nivea viral campaign reviewed

. The best will be made possĀ­ible by the Microsoft search engine. Range Rover: Evoque Special Edition ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

Gilbert, UK country manager at real-time ad technology firm AppNexus, which Microsoft is using for its RTB ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.