to remove filtersThink BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon continued to develop ...
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...
Peter Ross made head of Weber Shandwick's tech team
22 May 2012 | by John Owens
Ross, previously deputy MD of the technology practice, has been promoted following the departure of Michelle McGlocklin . At the same time, Kate Steele, who co-leads the agency's pan-EMEA Microsoft relationship, has been promoted to senior director of the technology practice. Ross said: 'This is an amazing ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...
My Secret Work Weapon: Risk-taking and innovation are the key to our success
16 May 2012 | by By Paul Davies, director of marketing communications, Microsoft UK
It creates a culture of wanting to do bigger and better, more creative work - an embedded culture of continuous improvement. It is about innovation and risk-taking; about empowering others to think big and creating an environment that encourages innovation. At Microsoft, I've spent the past five years making ...
Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ... and Microsoft - however, have rather different PR strategies. Here's my take on them, as someone on what you ... as it has got bigger and come into more direct rivalry with Microsoft and, more recently, Facebook. Page ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
Microsoft targets ebook market with £185m Barnes & Noble investment
01 May 2012 | by Sarah Shearman
Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a...The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook" ebook platform, based on Barnes Noble's service, across its operating system Windows 8. Windows 8 is expected to launch in the autumn and will be available across a wider range of tablet devices and Microsoft ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
