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MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Client: De Beers Agency: J. Walter Thompson Buyer: Nick Ashley Client: Microsoft ... lined up in the second ad break to take advantage: De Beers, Microsoft, Polygram, Ariel, Fairy Liquid ... . Microsoft s TV buyer, Richard Parsons, says that the special offered a compatible brand proposition ...

NEWS: Beech to fill gap at Burnetts as Davies heads to US agency

Wieden and Kennedy in Portland, US, as an account planner on Microsoft. He had been at the agency ... . For someone who was as involved in the technology side as he was, working on Microsoft is perfect. He told ...

NEWS: MGM joins Brann in agency set-up

turnover of pounds 39.6 million in 1995 and its current clients include Peugeot, Barclays, Microsoft ...

ADVERTISING & PROMOTION: Agency of the week: MEDIAPOLIS

built up an impressive media operation whose finest hour was last year s Microsoft deal in which ... , Ericsson, Dairy Crest, Microsoft, Scottish Widows Key people Bob Offen (CEO), June Stevens (managing ...

NEWS: Government to fund IT awareness drive

and Industry on December 3. BT, Dixons, ICL, Microsoft and Safeway are among the commercial partners ...

MARKETING FOCUS: TV in the digital age

, Microsoft, Leo Kirch and BT (now a News Corporation shareholder). Bill Sinrich, senior vice ...

MARKETING MIX: HOBBY HORSE; Why banks should take lessons from the supermarkets

, and in particular the tie- up with Microsoft Money, itself a coup with long-term benefits that have yet ...

INTERNET: Calculating the Net response

pounds 3.3bn in the first year of the new millennium. Microsoft led all Web advertisers ...

BUSINESS PRESENTATIONS: Can you hear me at the back?

has just introduced a software package that works in conjunction with Microsoft Powerpoint ...

MARKETING FOCUS: Hours not to reason why...

forward. This can involve something as simple as creating a hierarchy for messages. At Microsoft ...

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