to remove filtersNEWS: MGM joins Brann in agency set-up
29 Nov 1996 | by GORDON MACMILLAN
turnover of pounds 39.6 million in 1995 and its current clients include Peugeot, Barclays, Microsoft ...
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BUSINESS-TO-BUSINESS: Letters of distinction
12 Dec 1996 | by KAREN FLETCHER
is deputy editor of Marketing Microsoft hits the target This campaign, shortlisted for three ... by the usual standards of Microsoft. Evans Hunt Scott creative director, Ken Muir, says: We were not really ... require hand insertions for example. He adds: Microsoft demands that we are innovative ...
SUPPLEMENT: DRTV; Network expansion
01 Aug 1996 | by KEN GOFTON
Communications in Brussels, it won the on-line call centre contract for Microsoft Windows 95, covering Europe ...
SUPPLEMENT: DIRECT MARKETING; About time for the team approach
11 Jul 1996 | by CATHY BOND
-stop shopping is the right approach. In last year s pitch for the Microsoft account, EHS and Euro RSCG created ... . Microsoft s brief was How will you make direct marketing and advertising work together? , says Hunt. We ... -breaking campaign for Microsoft s Internet service, MSN (see panel). The direct approach can come up against ...
SUPPLEMENT: DIRECT MARKETING; Yes Sir, can I help you?
11 Jul 1996 | by TOM RAYFIELD
Microsoft products I was used to, but not in their latest versions. So armed with my list, I went ...
NEWS: McCanns nets Govt smartcard scheme to end benefit fraud
24 May 1996
- BT, Oracle, Microsoft, the US software company, Escher, and Hambros Bank. ...
DIRECT MARKETING: DM creates a name for itself
09 May 1996 | by GORDON MACMILLAN
such as Volkswagen, Land Rover, First Direct, Microsoft, IBM and Tesco do not think you are worth targeting ...
MOVERS
19 Apr 1996
Scott, where he worked on the consumer side of its Microsoft business. He has also worked for Momentum ...
ADVERTISING: BRIEFS
21 Mar 1996
Business win Evans Hunt Scott has launched a press and direct-mail campaign for software giant Microsoft, aiming to encourage business software users to upgrade to Microsoft s Windows 95 and Office for Windows 95 packages. Printer task Dowell s media spend is round pounds 2.5m ...
INTEGRATED: INTEGRATED AUDIT; Euro RSCG avoids ‘integrated’ label, preferring to specialise
16 Feb 1996 | by ROBERT DWEK
Euro RSCG Wnek Gosper s most integrated business is its pounds 7m Microsoft task, as Robert Dwek...Euro RSCG Wnek Gosper s most integrated business is its pounds 7m Microsoft task, as Robert Dwek ... these techniques. Its most integrated account, Microsoft, was won by setting up a core team of above- and below ... won the very prestigious, pounds 7 million Microsoft account in 1994 (after Ogilvy and Mather ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
