18 Oct 1996
Microsoft Europe has appointed Marie-Ther�se Huppertz as its head of
government relations, in a...Microsoft Europe has appointed Marie-Ther�se Huppertz as its head of
government relations, in a ...
over from John Frank, Microsoft Europe s former corporate
attorney who has in turn taken over from Brad Smith as the company s top
legal adviser in Europe. Smith himself has been promoted as Microsoft ...
11 Oct 1996
| by JOHN-PIERRE JOYCE AND LEXIE GODDARD
Microsoft, the computer software giant, has recruited Peter Shackleton
as head of corporate...Microsoft, the computer software giant, has recruited Peter Shackleton
as head of corporate ...
across its
Africa, Mediterranean and Middle East region.
Still based at Microsoft s Wokingham ...
for managing Microsoft s overall
corporate profile and liaising with its PR agencies: Text 100, The Red ...
10 Oct 1996
Microsoft, the computer software giant, has brought in Peter Shackleton
to be its head...Microsoft, the computer software giant, has brought in Peter Shackleton
to be its head ...
by Madeleine Crabb, who had masterminded
Microsoft s Euro 96 sponsorship campaign, before resigning in May ...
.
At Microsoft he will be responsible for all brand activity and broad
reach advertising, sponsorship, events ...
22 Aug 1996
Microsoft is launching a pounds 6m marketing campaign in the run-up to
Christmas for its new...Microsoft is launching a pounds 6m marketing campaign in the run-up to
Christmas for its new ...
in the personal computer press
throughout Europe, as well as major in-store promotions. Microsoft will
co-ordinate the umbrella marketing while individual games developers
will advertise separately.
Microsoft is using ...
05 Jul 1996
| by JOHN-PIERRE JOYCE
Ruder Finn has lost a pounds 300,000 slice of business from Microsoft
Europe, less than ten months...Ruder Finn has lost a pounds 300,000 slice of business from Microsoft
Europe, less than ten ...
September,
1995).
Working through its Paris office and reporting to Microsoft s European ...
Foundation in Germany - a pet project of Microsoft chairman Bill Gates -
and IT industry issues ...
28 Jun 1996
Microsoft is planning to review the co-ordination role on certain pan
European media in what may...Microsoft is planning to review the co-ordination role on certain pan
European media in what may ...
under the spotlight is the co-ordination of negotiations
across all computer press.
Microsoft ...
and
Mediapolis.
Microsoft is considering the benefits of appointing one agency to handle
centralised pan ...
28 Jun 1996
| by JOHN-PIERRE JOYCE
Microsoft, the US-owned computer and IT giant, has hired Darren Briggs
as its first internal...Microsoft, the US-owned computer and IT giant, has hired Darren Briggs
as its first internal ...
department, joins Microsoft in August.
Based at its headquarters in Winnersh, near Reading, he will be in
charge of communicating with Microsoft s 718 employees throughout its
offices in Winnersh, Edinburgh ...
07 Jun 1996
| by EMMA HALL
Microsoft s new global campaign through Wieden and Kennedy breaks this
week with a series of five...Microsoft s new global campaign through Wieden and Kennedy breaks this
week with a series ...
, the Internet and office work.
The commercials show the actual Microsoft software products, as well ...
campaign last year.
Microsoft is hailed as the doer of donkey work in an execution, which
darts ...
06 Jun 1996
Microsoft is launching a multi-million-pound marketing campaign around
its Internet service aimed...Microsoft is launching a multi-million-pound marketing campaign around
its Internet service ...
by Wieden Where do you want to go today? .
Although Microsoft first launched its Internet service ...
leader, CompuServe.
He said Microsoft s aim was to catch up with CompuServe in the next 12 ...
23 May 1996
Microsoft has lost its UK head of corporate communications, Madeleine
Crabb, who headed up...Microsoft has lost its UK head of corporate communications, Madeleine
Crabb, who headed up ...
left to go to a public relations agency, and Microsoft said the
departure was amicable.
Shaun Orpen, Microsoft director of end-user marketing, said he was
recruiting both internally and externally ...