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BUSINESS-TO-BUSINESS: Letters of distinction

is deputy editor of Marketing Microsoft hits the target This campaign, shortlisted for three ... by the usual standards of Microsoft. Evans Hunt Scott creative director, Ken Muir, says: We were not really ... require hand insertions for example. He adds: Microsoft demands that we are innovative ...

NEWS: Novell invites bids for UK and Euro PR

Microsoft. A Plus has held Novell s UK PR business for seven years, managing a mix of corporate ... summer after Fleishman-Hillard won work from Microsoft (PR Week, 12 July). Formed in 1983 ... an aggressive marketing plan for its Internet and intranet products to counter competition from Microsoft. ...

ADVERTISING & PROMOTION: Agency of the week: MEDIAPOLIS

built up an impressive media operation whose finest hour was last year s Microsoft deal in which ... , Ericsson, Dairy Crest, Microsoft, Scottish Widows Key people Bob Offen (CEO), June Stevens (managing ...

NEWS: Government to fund IT awareness drive

and Industry on December 3. BT, Dixons, ICL, Microsoft and Safeway are among the commercial partners ...

MEDIA: The multimedia revolution hits television news

, executive producer of MSNBC on the Internet, the new concept in news channels from Microsoft and NBC ...

MARKETING FOCUS: TV in the digital age

, Microsoft, Leo Kirch and BT (now a News Corporation shareholder). Bill Sinrich, senior vice ...

MARKETING MIX: HOBBY HORSE; Why banks should take lessons from the supermarkets

, and in particular the tie- up with Microsoft Money, itself a coup with long-term benefits that have yet ...

INTERNET: Calculating the Net response

pounds 3.3bn in the first year of the new millennium. Microsoft led all Web advertisers ...

MARKETING FOCUS: Wire we waiting?

for Microsoft, agrees that IT companies have to change the way they market their products. The industry has ...

BUSINESS PRESENTATIONS: Can you hear me at the back?

has just introduced a software package that works in conjunction with Microsoft Powerpoint ...

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