NEWS: Firefly’s strategic edge helps land Compuware deal
13 Sep 1996 | by JOHN-PIERRE JOYCE
year, the company remains less well known than rivals like Microsoft, Oracle and Lotus. ...
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SUPPLEMENT: THE INTERNET; Bye-bye anoraks hello profit
19 Sep 1996 | by DAVID MURPHY
. But here too, progress beckons. Software giant Microsoft has recently committed to a six-month trial ...
NEWS: Backer buys ailing Sunday Business
13 Sep 1996 | by GORDON MACMILLAN
to arrange giveaway deals, similar to the one in which Microsoft bought the entire print run ...
NEWS: WCRS and Mediapolis pool TV buying
13 Sep 1996 | by CLAIRE BEALE
, Microsoft and Colgate Palmolive. Mediapolis will be headed by Bob Offen, currently Mediastar ...
NEWS: Doran accepts European media role at APL
06 Sep 1996 | by CLAIRE BEALE
, Guinness and Microsoft. She is also a previous IPA Grand Prix award winner. At Lintas, Doran ...
INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE/IN ASSOCIATION WITH ELECTRONIC TELEGRAPH
06 Sep 1996 | by MAIRI CLARK
. Alternatively, when keeping up with Netscape versus Microsoft or the latest Java developments, my first stop ...
TECHNOLOGY: Disc jockeys
05 Sep 1996 | by RON CONDON
packages such as Microsoft s Powerpoint and Lotus Freelance have features which enable frames of a ...
INTERNET: Motoring on the superhighway
05 Sep 1996 | by DAVID SUMNER SMITH
momentum through links with CarPoint, Microsoft s new Net car buyer s guide, which offers the added ...
CUSTOMER LOYALTY: A hard drive for software
29 Aug 1996 | by ROBERT DWEK
Robert Dwek looks at the innovative customer magazine and loyalty scheme run by Microsoft...Robert Dwek looks at the innovative customer magazine and loyalty scheme run by Microsoft Two years ago, Microsoft s UK arm set aside more than pounds 500,000 to launch a combined customer magazine and loyalty programme. Angela Anderson, Microsoft s loyalty programmes manager for relationship ...
NEWS: Microsoft to launch pounds 6m PC games push
22 Aug 1996
Microsoft is launching a pounds 6m marketing campaign in the run-up to Christmas for its new...Microsoft is launching a pounds 6m marketing campaign in the run-up to Christmas for its new ... in the personal computer press throughout Europe, as well as major in-store promotions. Microsoft will co-ordinate the umbrella marketing while individual games developers will advertise separately. Microsoft is using ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
