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BUSINESS-TO-BUSINESS: Letters of distinction

is deputy editor of Marketing Microsoft hits the target This campaign, shortlisted for three ... by the usual standards of Microsoft. Evans Hunt Scott creative director, Ken Muir, says: We were not really ... require hand insertions for example. He adds: Microsoft demands that we are innovative ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; Hula Hoops

Angela Anderson Loyalty marketing manager Microsoft...Angela Anderson Loyalty marketing manager Microsoft If they tried to take Harry Enfield out of the Hula Hoops ads, I d have to say, Oi, KP, No! . It immediately sprang to mind for Campaign of the Week after the latest wave of ads. Targeted at 13- to 15-year-olds, KP Foods (through Publicis ...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

had a strong male theme: Ford, Puma, Unibond, Nizoral Dandruff Shampoo, Microsoft, Lucozade, Ronseal ...

ADVERTISING: BRIEFS

claims Cheques are fast and easy . Open Windows Microsoft has extended its advertising ...

NEWS: Intel crowns a trio of Euro RSCG wins

s presence on the West Coast. Microsoft, the computer software manufacturer and a major ...

ADVERTISING: BRIEFS

Business win Evans Hunt Scott has launched a press and direct-mail campaign for software giant Microsoft, aiming to encourage business software users to upgrade to Microsoft s Windows 95 and Office for Windows 95 packages. Printer task Dowell s media spend is round pounds 2.5m ...

THIS WEEK: STOP PRESS

, sponsored by Microsoft, at pounds 1 each. More details on 0171 825 2634 The Direct Marketing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.