to remove filtersMEDIA: The multimedia revolution hits television news
28 Nov 1996 | by RAYMOND SNODDY
, executive producer of MSNBC on the Internet, the new concept in news channels from Microsoft and NBC ...
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MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
06 Dec 1996
Client: De Beers Agency: J. Walter Thompson Buyer: Nick Ashley Client: Microsoft ... lined up in the second ad break to take advantage: De Beers, Microsoft, Polygram, Ariel, Fairy Liquid ... . Microsoft s TV buyer, Richard Parsons, says that the special offered a compatible brand proposition ...
MARKETING FOCUS: TV in the digital age
28 Nov 1996 | by ANDY FRY
, Microsoft, Leo Kirch and BT (now a News Corporation shareholder). Bill Sinrich, senior vice ...
THIS WEEK: BRIEFS
17 Oct 1996
by WCRS. Barclays goes online Barclays has teamed up with Microsoft to deliver an online PC banking service through Microsoft Money 97, the computer company s online financial services software, to be launched next year. Consumers will need Microsoft Windows 95 and a modem to access Barclays PC banking ...
SALES PROMOTION: Pitch for the perfect partner
17 Oct 1996 | by ROBERT DWEK
-party branded holiday insurance, Hewlett-Packard builds Microsoft software into its PCs, BT is cosying up ...
INTERNATIONAL: MEDIA OWNER PROFILE; How NBC plans to extend its empire well beyond the USA
11 Oct 1996 | by ALASDAIR REID
NBC and the software giant, Microsoft, it has been heralded as the start of the convergence ... by Microsoft. The launch was not smooth and, on day one, the Web site couldn t cope with the deluge ... . Although Microsoft will lay out much of the dollars 500 million investment needed to see the channel ...
MARKETING MIX: There’s room on board for two
10 Oct 1996
Hunt Scott joint deputy managing director Edmund Smiley-Jones and his faithful oppo, Microsoft account...Amid the generally excellent reports of the Marketing Forum comes one rather dubious tale of Evans Hunt Scott joint deputy managing director Edmund Smiley-Jones and his faithful oppo, Microsoft account director Stuart Archibald, shown below drowning their sorrows. When the duo boarded ...
ANALYSIS: Why ads are blitzing the box
10 Oct 1996
to include Microsoft Window s star logo, producing a 28-page special supplement full of Windows ... with M People soundtrack. Microsoft Windows 95 - Planned through Mediapolis, the launch media ...
SUPPLEMENT: EUROPEAN MEDIA; The Americanisation of Europe
27 Sep 1996 | by RICHARD COOK
table by picking up the entertainment group, MCA. In addition, Microsoft formed a developmental ...
ADVERTISING & PROMOTION: ADWATCH
18 Jul 1996
(-) Microsoft Wieden Kennedy/CIA Medianetwork 43 ------------------------------------------------------------------------ ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
