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MARKETING MIX: HOBBY HORSE; Why banks should take lessons from the supermarkets

, and in particular the tie- up with Microsoft Money, itself a coup with long-term benefits that have yet ...

THIS WEEK: BRIEFS

by WCRS. Barclays goes online Barclays has teamed up with Microsoft to deliver an online PC banking service through Microsoft Money 97, the computer company s online financial services software, to be launched next year. Consumers will need Microsoft Windows 95 and a modem to access Barclays PC banking ...

MEDIA: FOR THE RECORD

joined forces with AT s Calling Service. Microsoft is to launch a global online TV listings ...

THIS WEEK: STOP PRESS

, sponsored by Microsoft, at pounds 1 each. More details on 0171 825 2634 The Direct Marketing ...

MEDIA: BRIEFS

NBC and Microsoft have joined forces to create a 24-hour news and information channel and an interactive on-line news service distributed on the Microsoft Network. Both are due to be launched worldwide ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.