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NEWS: Novell invites bids for UK and Euro PR

Microsoft. A Plus has held Novell s UK PR business for seven years, managing a mix of corporate ... summer after Fleishman-Hillard won work from Microsoft (PR Week, 12 July). Formed in 1983 ... an aggressive marketing plan for its Internet and intranet products to counter competition from Microsoft. ...

ADVERTISING & PROMOTION: Agency of the week: MEDIAPOLIS

built up an impressive media operation whose finest hour was last year s Microsoft deal in which ... , Ericsson, Dairy Crest, Microsoft, Scottish Widows Key people Bob Offen (CEO), June Stevens (managing ...

MARKETING FOCUS: Wire we waiting?

for Microsoft, agrees that IT companies have to change the way they market their products. The industry has ...

ADVERTISING & PROMOTION: Iomega to spend pounds 23m on global branding drive

from scratch. We already handle Microsoft and Intel so we can demonstrate our understanding of what ...

THIS WEEK: Microsoft heads corporate drive

Microsoft, the computer software giant, has brought in Peter Shackleton to be its head...Microsoft, the computer software giant, has brought in Peter Shackleton to be its head ... by Madeleine Crabb, who had masterminded Microsoft s Euro 96 sponsorship campaign, before resigning in May ... . At Microsoft he will be responsible for all brand activity and broad reach advertising, sponsorship, events ...

MEDIA: FOR THE RECORD

joined forces with AT s Calling Service. Microsoft is to launch a global online TV listings ...

SUPPLEMENT: EUROPEAN MEDIA; The Americanisation of Europe

table by picking up the entertainment group, MCA. In addition, Microsoft formed a developmental ...

THIS WEEK: IBM chief Skates off

Computer giant IBM has lost Andrew Skates, European brand marketing manager for its software business. He had co-ordinated the UK end of IBM s recent pounds 66m worldwide campaign to reposition its software business as a major brand to take on Microsoft (Marketing, April 25). Skates ...

SUPPLEMENT: THE INTERNET; The final piece of the jigsaw

Microsoft is to utilise the Internet as part of a massive campaign to persuade small firms to use...Microsoft is to utilise the Internet as part of a massive campaign to persuade small firms ... , with an emphasis on desktop technology, will be employed by Microsoft UK in a massive, about-to-be launched ... . Unlike last year s Windows 95 launch, this will not be a hard sell for specific Microsoft products ...

TECHNOLOGY: Disc jockeys

packages such as Microsoft s Powerpoint and Lotus Freelance have features which enable frames of a ...

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