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FOCUS INTERNET: Sending workers to Cyberia’

at low cost, he says. SDL client Microsoft has been using an Intranet since the beginning ...

BUSINESS-TO-BUSINESS: Letters of distinction

is deputy editor of Marketing Microsoft hits the target This campaign, shortlisted for three ... by the usual standards of Microsoft. Evans Hunt Scott creative director, Ken Muir, says: We were not really ... require hand insertions for example. He adds: Microsoft demands that we are innovative ...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Client: De Beers Agency: J. Walter Thompson Buyer: Nick Ashley Client: Microsoft ... lined up in the second ad break to take advantage: De Beers, Microsoft, Polygram, Ariel, Fairy Liquid ... . Microsoft s TV buyer, Richard Parsons, says that the special offered a compatible brand proposition ...

NEWS: Beech to fill gap at Burnetts as Davies heads to US agency

Wieden and Kennedy in Portland, US, as an account planner on Microsoft. He had been at the agency ... . For someone who was as involved in the technology side as he was, working on Microsoft is perfect. He told ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.