DESIGN AND BRANDING: How does corporate identity work?
27 Sep 1996 | by JIM DAVIES
16 12 11 -1 Microsoft - - 8 - Shell ...
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MEDIA: FOR THE RECORD
27 Sep 1996
joined forces with AT s Calling Service. Microsoft is to launch a global online TV listings ...
SUPPLEMENT: EUROPEAN MEDIA; The Americanisation of Europe
27 Sep 1996 | by RICHARD COOK
table by picking up the entertainment group, MCA. In addition, Microsoft formed a developmental ...
THIS WEEK: IBM chief Skates off
26 Sep 1996
Computer giant IBM has lost Andrew Skates, European brand marketing manager for its software business. He had co-ordinated the UK end of IBM s recent pounds 66m worldwide campaign to reposition its software business as a major brand to take on Microsoft (Marketing, April 25). Skates ...
COMMENT: FOCUS: INFORMATION SERVICES; Winning the race for the news
20 Sep 1996 | by NICK PURDOM
industry giants like Microsoft, IBM and Compuserve to switch their emphasis away from proprietary systems ... are introduced, but a deal signed in mid-August with software giant Microsoft should ensure reader numbers remain high. As part of its marketing push for its new Web browser, Internet Explorer 3.0, Microsoft ...
SUPPLEMENT: THE INTERNET; The final piece of the jigsaw
19 Sep 1996 | by KEN GOFTON
Microsoft is to utilise the Internet as part of a massive campaign to persuade small firms to use...Microsoft is to utilise the Internet as part of a massive campaign to persuade small firms ... , with an emphasis on desktop technology, will be employed by Microsoft UK in a massive, about-to-be launched ... . Unlike last year s Windows 95 launch, this will not be a hard sell for specific Microsoft products ...
SUPPLEMENT: THE INTERNET; Bye-bye anoraks hello profit
19 Sep 1996 | by DAVID MURPHY
. But here too, progress beckons. Software giant Microsoft has recently committed to a six-month trial ...
NEWS: Firefly’s strategic edge helps land Compuware deal
13 Sep 1996 | by JOHN-PIERRE JOYCE
year, the company remains less well known than rivals like Microsoft, Oracle and Lotus. ...
NEWS: Backer buys ailing Sunday Business
13 Sep 1996 | by GORDON MACMILLAN
to arrange giveaway deals, similar to the one in which Microsoft bought the entire print run ...
NEWS: WCRS and Mediapolis pool TV buying
13 Sep 1996 | by CLAIRE BEALE
, Microsoft and Colgate Palmolive. Mediapolis will be headed by Bob Offen, currently Mediastar ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
