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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - ELECTRONIC MEDIA

18 Dec 1997

Client: Microsoft Agency: Brann Interactive Copywriter: Chris King Art director ... contents is illustrated in Microsoft s Infinity Park CD-ROM by rides and entertainments populated ...

Thomas Cook boss for online job

18 Dec 1997 | by LISA CAMPBELL

such as Microsoft Expedia, Travelocity and Preview Travel, all of which are now making in excess of dollars 150m ...

MARKETING MIX: HOBBY HORSE - Content matters more than media facts and figures

11 Dec 1997 | by STEPHEN CARTER

, traditional definitions of competitors are having to be revised as everyone from Microsoft to BT converges ...

Royal Mail sets sights on e-mail

04 Dec 1997 | by LISA CAMPBELL

Royal Mail is to link up with Microsoft to provide an added-value e-mail service in a bid to fight...Royal Mail is to link up with Microsoft to provide an added-value e-mail service in a bid to fight back against the competing technology. Just last year, the government-owned service insisted that it did not fear the rise of e-mail and would not offer e-mail services. However, Royal ...

CAREERS: Room in IT for the non-techie - With big budgets to spend and increasingly competitive markets to operate in, the technology and telecoms companies are putting more and more emphasis on marketing. Jane Bainbridge reports

04 Dec 1997 | by JANE BAINBRIDGE

There once was a time when a huge gulf separated the techies in anoraks and the brand gurus in marketing. But with brands such as Orange, Microsoft, BT and Intel now enjoying awareness levels similar to Kellogg and Heinz, it seems the IT and telecoms industries have well and truly woken up ...

Tesco comes top for coverage

27 Nov 1997 | by LISA CAMPBELL

deterioration in coverage. The latter scored lowest of all for management issues, while Microsoft ...

Business presentations: In the spotlight - Some people would rather die than give a presentation. RACHEL MILLER reports on the consultancies offering assistance to the shy marketer

27 Nov 1997

skills. Everyone at Microsoft does presentations, says Jonathan Hulse, Microsoft office products ... the screen when the audience can read them for itself. Even at Microsoft, where with its PowerPoint ...

Advertising & Promotion: Marketing: art or science? - Two senior and respected industry figures have challenged presumptions that knowledge plus science inevitably equals successful business practice Danny Rogers reports.

20 Nov 1997 | by DANNY ROGERS

to success How, for example, can one explain Microsoft s phenomenal success? Computer buffs ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

20 Nov 1997 | by ROBIN COBB

for Microsoft and Apple, TPD Publishing is emphasising its further services in interactive communications ...

MARKETING FOCUS: The new establishment - Microsoft, Nike, The Body Shop and Virgin have joined

13 Nov 1997 | by AMANDA RICHARDS

Three weeks ago, Microsoft faced the threat of a dollars 1m a day fine in the US for allegedly...Three weeks ago, Microsoft faced the threat of a dollars 1m a day fine in the US for allegedly ... formed in the 70s by charismatic entrepreneurs, Microsoft has become a member of the new establishment ... , this is also true of Nike, Virgin and The Body Shop - all formed around the same time as Microsoft and now ...

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