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Burnip plans PR review at Netscape

with Microsoft for leadership of the browser market. The rivalry has become increasingly bitter following allegations from the US Justice Department that Microsoft threatened not to install Windows 95 on machines ... cent in 1995 to 62 per cent in 1996. Microsoft s Internet Explorer now has a 34 per cent share ...

Text spreads network with Edinburgh launch

s biggest client, Microsoft, which has a sales, marketing and distribution office in Edinburgh ... . An opportunity has been presented to us through Microsoft but a market like Scotland is good and we ll be in profit within a year. Microsoft has handled PR activity in-house since its Scottish office ...

INTERNATIONAL: Fenestrae hires Text for telephony software PR

by companies like Microsoft. ...

Diary: Text 100 gets Holtham on the tracks of the world’s rich and powerful

Text 100 s head of public affairs Venessa Holtham, who escorted Microsoft s Bill Gates into No 10...Text 100 s head of public affairs Venessa Holtham, who escorted Microsoft s Bill Gates into No 10 Downing Street, has been busy meeting world leaders lately. The visit with super-rich Gates to see Tony Blair was soon followed by an invite to Hillary Clinton s 50th birthday bash ...

Digital upgrades public relations

with companies including Microsoft and Oracle to link its hardware and services to other products. One alliance ...

Oracle PR review aims for global consistency

. It is now the second largest supplier of software behind Microsoft and chief executive Larry Ellison has ...

Apple appoints Vallee for key European role

with arch-rival Microsoft which is investing pounds 95 million in the company. The two firms have also ... lawsuit alleging that Microsoft copied Macintosh s operating system when it designed its Windows ...

FOCUS: ELECTRONIC PUBLISHING - Screening new forms of client contact/Publishing electronically is opening up new marketing frontiers for PR agencies and contract publishers. Nick Purdom investigates

-off from PR agency Band and Brown. Microsoft is also taking the narrowcasting approach with hundreds ... -line newsletter aimed at PC manufacturers. Microsoft is using the magazine as a key relationship marketing tool ...

MEDIA: In Brief - Microsoft News goes 24 hours

Microsoft News is launching a 24-hour news service on the Internet following the success of its...Microsoft News is launching a 24-hour news service on the Internet following the success of its election site, providing text, audio and graphics on the latest headlines, opinions, sport and technology. ...

CAMPAIGNS: Streetwise on the Internet - Hi-tech PR

In July 1996 The Red Consultancy was researching a lifestyle campaign to promote Microsoft Network...In July 1996 The Red Consultancy was researching a lifestyle campaign to promote Microsoft Network (MSN), Microsoft s new Internet service provider. The agency asked a simple question ... that Microsoft didn t know. It became obvious that no one had researched the consumer experience ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.