to remove filtersSalari to head BMP consumer lab after three years at JWT
12 Dec 1997 | by KAREN YATES
as part of Microsoft s Windows 95 launch. The research came to the controversial conclusion ...
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Can NBC and Dow Jones offer a top business news service? It may be well resourced, but will the merger make money?
19 Dec 1997 | by ALASDAIR REID
with Microsoft, MSNBC (Campaign, 12 December). In terms of resource, it is an awesome prospect. In terms ...
NBC and Dow Jones venture to establish global media force
12 Dec 1997 | by KAREN YATES
on the assets of NBC, including CNBC and the partnership with Microsoft, MSNBC, as well as Dow Jones s Wall ...
REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
, Microsoft, have had meetings with Don Cruickshank, head of the telecoms regulator, Oftel. The meetings ...
CIA Medianetwork to drop 30 small clients
28 Nov 1997 | by EMMA HALL
-quality service for its remaining portfolio of business, including accounts such as Daewoo, Shell, Microsoft ...
MARKETING FOCUS: The new establishment - Microsoft, Nike, The Body Shop and Virgin have joined
13 Nov 1997 | by AMANDA RICHARDS
Three weeks ago, Microsoft faced the threat of a dollars 1m a day fine in the US for allegedly...Three weeks ago, Microsoft faced the threat of a dollars 1m a day fine in the US for allegedly ... formed in the 70s by charismatic entrepreneurs, Microsoft has become a member of the new establishment ... , this is also true of Nike, Virgin and The Body Shop - all formed around the same time as Microsoft and now ...
Campaign Report on Television: It sounds great but will Web TV ever take off? - Will the TV, with its vast household penetration, surpass the PC as the medium for the Internet?
07 Nov 1997 | by GORDON MACMILLAN
and the Microsoft-owned WebTV. Both are US companies, although NetChannel is working with NetProducts ... are in the thousands - but only just. Microsoft has no plans to launch WebTV in Europe in the near future. In the US, the Microsoft-owned WebTV, yet to launch in the UK, has sold around 150,000 boxes. WebTV ...
Supplement on Public Relations: Choosing & Using - The role of PR professionals
06 Nov 1997 | by JULIE BIRD
preparation helped Andrew Lees, head of Microsoft s Internet section, when he gave evidence to the National ... and how to present Microsoft s role. He also sat in on a session to familiarise himself ...
ANALYSIS: The end of 30-second ads? - A clutch of infomercials screened on TV at the weekend failed to dispel the unpromising image such ads carry in the UK. But, as Danny Rogers reports, if a winning formula can be found, the rewards could be enormous
06 Nov 1997 | by DANNY ROGERS
of the products. She then invited viewers to call the free careline telephone number. Microsoft ... past a computer shop on his way home, it dawns on the ersatz Santa that Microsoft software, which ... . And while the Microsoft ad is closer to Stubley s corporate infomercial , one can t help thinking its ...
Media: C5 signs up new ad deals
23 Oct 1997 | by PAUL PARASHAR, Broadcast director, New
. Guinness, BUPA, Specsavers, Wrigley s, Daewoo and Microsoft are among those advertisers who have signed...Channel 5 has struck deals with clients who had not so far included it on their schedules. Guinness, BUPA, Specsavers, Wrigley s, Daewoo and Microsoft are among those advertisers who have signed on for the first time. The news represents a significant step forward in relations between Channel 5 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
