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FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering that there are more uses for business TV than simple inter-office meetings. Nick Purdom tunes into the business possibilities available for the small screen

. Companies like 3M, Compaq and Microsoft would not have considered BTV if it was just a one-way, passive ...

Customer Loyalty: Publishing loyalties

computer giant like Microsoft, with its commitment to the Internet, to have a special Net magazine ... by one of its key clients, Microsoft, to set up in the US. It has another office in Munich, and has ...

Special Report on DRTV & Telemarketing: Moving on out - moving on up?

Centre. It is billed as a virtual call centre and boasts clients such as MSN (Microsoft Network ...

Associated sets up ad directory to aid online site surfers on the

. Advertisers which have already signed up include Microsoft, British Telecom and Volkswagen ...

STOP PRESS

. The Royal Bank of Scotland has linked-up with Microsoft to launch a 24-hour online banking service via the Internet. The service follows a similar deal between Microsoft and Barclays Bank. Mike Detsiny ...

INTERACTIVE: CASE STUDY/THIS IS LONDON - How Associated New Media brought London’s charms to online readers./This is London has listings but it is also an electronic paper updated six times a day

pronounced. Both Microsoft, with its Sidewalk city guides, and AOL, with Digital Cities, are active in many major US conurbations. AOL is set to launch UK versions this year, but Microsoft has yet to say ...

INTERACTIVE: BEHIND THE HYPE/WHICH IS THE BEST DIGITAL TV COMPANY TO WORK WITH? - The interactive revolution still needs a cautious approach/Digital TV promises many advantages to marketers, but John Owen thinks that a lot of care is necessary

in discussions with Microsoft about providing viewers with access to the Internet. But Nigel Sheldon, a ... commercial partner pay you to come on board with transactional TV? Indeed, companies such as Microsoft ...

MARKETING FOCUS: We can work it out - Like all marriages, the relationship between client and agency needs effort and commitment, writes Patrick Dye

. Their job is to be creative and different, says Microsoft s communications manager Neal Thompson ...

MEDIA: MGM breaks up its partnership deal with Brann

Manning Gottlieb Media has pulled the plug on MGM Brann, the second-string agency it set up with direct marketing agency, Brann Direct. The agency was launched in December 1996 to handle Brann s pounds 8m media buying business, which includes clients Peugeot, Barclays, Microsoft and Unilever ...

1997 FACES TO WATCH

on successful pitches for Microsoft, Schwarzkopf and Wander Foods. Mike Tunnicliffe, who nominated James ... RSCG Wnek Gosper to work on Procter and Gamble and Microsoft, under the aegis of John Madell. Hess ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.