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BORDER LINES: PALO ALTO: Pforzheimer joins Edelman

04 Dec 1998 | by MAGGIE BROWN

Valley office include software giant Microsoft and Apple Computer....Valley office include software giant Microsoft and Apple Computer. ...

BORDER LINES: PARIS: SRRP to promote hi-tech exhibition

04 Dec 1998 | by MAGGIE BROWN

this year by 40 firms, including computer giants Microsoft and IBM, as an alternative to France s more

BORDER LINES: PARIS - Henry takes over Gibory PR service

20 Nov 1998 | by MAGGIE BROWN

and left to start a family. Gibory has put clients including Microsoft, and Cacharel in touch with French...and left to start a family. Gibory has put clients including Microsoft, and Cacharel in touch with French ...

Microsoft pre-Christmas ad campaign

19 Nov 1998 | by STEVE BELL

Microsoft begins its pounds 2m, pre-Christmas advertising push this week, with a campaign produced...Microsoft begins its pounds 2m, pre-Christmas advertising push this week, with a campaign produced by a group of six above- and below-the-line agencies, co-ordinated by ad agency Euro RSCG Wnek ... releases, including Microsoft Encarta Reference 99 and Windows 98. The posters ...

PUBLIC RELATIONS: Keeping connected - Clients can become irritated by a multitude of failings in this notoriously fickle industry, but loyalty to a PR agency can be prudent. Robert Gray investigates

22 Oct 1998 | by ROBERT GRAY

cycle could damage business, he cautions. Text has had Microsoft as one of its clients for 16 years ...

CAMPAIGNS: A symbiotic relationship - Corporate PR

25 Sep 1998 | by NICK PURDOM

to compete in the mobile computing market against the might of Microsoft. However, Psion had a trump card...Psion is famous for its personal organisers, but industry experts had been questioning its ability to compete in the mobile computing market against the might of Microsoft. However, Psion had a ... , and said Psion had outflanked Microsoft . Most of the other nationals expressed similar sentiments ...

Microsoft European PR goes to Text 100

11 Sep 1998 | by IAN DARBY

Computer giant Microsoft has awarded its Europe, Middle East and Africa (EMEA) account, believed...Computer giant Microsoft has awarded its Europe, Middle East and Africa (EMEA) account, believed ... Microsoft s local PR agencies across the EMEA region. Overall fees are thought to be somewhere between pounds 500,000 and pounds 750,000 a year. Text will continue to handle local PR for Microsoft ...

BORDER LINES: PARIS - Edelman wins Software Alliance PR

11 Sep 1998 | by ROBERT GRAY

include Microsoft and Apple....and members include Microsoft and Apple. ...

INTERNATIONAL: BORDER LINES - KUALA LUMPUR: H&K promotion for Raggett

04 Sep 1998 | by MAGGIE BROWN

Microsoft and PC manufacturer Hewlett Packard. Before joining the agency last year, Raggett worked for BT...Microsoft and PC manufacturer Hewlett Packard. Before joining the agency last year, Raggett worked for BT ...

MARKETING FOCUS: Rattling good reads (and they’re about marketing) - Many books are good but few are great. Our team of reviewers picks out some of the all-time industry classics

27 Aug 1998 | by FRAN LITTLEWOOD

. The current marketing strategies of Microsoft, BT, Orange and Vodafone all emphasise technology s ability ...

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