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CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

. And then there s a product leaflet. Great envelope, though. Moving on to Microsoft s which side ... continues that intriguing dialectical theme. Haven t we seen that idea used for Microsoft before ... director: Mike Garcia MICROSOFT Brief: Launch Visual Studio 6.0 to developers Agency ...

AKQA designs online banner ads for C&W

Cable s web commerce solutions to small and medium-sized businesses. They will run on sites such as the Financial Times, the Times, Electronic Telegraph, the Economist, the Microsoft Network, Hotmail and Yahoo!. The first of two initial executions encourages businesses to Build a shop that never ...

MARKETING FOCUS: Rattling good reads (and they’re about marketing) - Many books are good but few are great. Our team of reviewers picks out some of the all-time industry classics

. The current marketing strategies of Microsoft, BT, Orange and Vodafone all emphasise technology s ability ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

director at Text 100, which numbers Microsoft among its clients, says: It s the year of the business ...

BMP DDB’s new DM facility put to work on UUNET business

the internet service provider for America Online and the Microsoft Network. UUNET is also exploring ...

CAMPAIGN DIRECT: PROFILE JON INGALL - Departing EHS director sees direct marketing as advertising’s future/Jon Ingall has just left EHS amid rumours he is about to launch his own agency. Robert Dwek digs deeper

marketing is increasingly used as a brand builder, he explains, citing clients Microsoft, Tesco and BMW ...

DATABASES: Marriages of convenience - Mergers among the big database firms could have dramatic implications for the marketing industry, writes Robert Dwek

continue at the current rate there will be just one company left in five year s time, a sort of Microsoft ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

lobbying and public affairs division in response to interest from client Microsoft. Pinsent says ...

CAREERS: Movers

. He joins from Carlson Marketing Group, where he developed programmes for Microsoft, Oracle ...

FIELD MARKETING: Street credibility - Field marketing has long suffered from a poor image but new technology is transforming the discipline and giving it more kudos

-down version of Microsoft s Windows operating system for PCs that works on hand-held computers, has opened ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.