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Microsoft pre-Christmas ad campaign

Microsoft begins its pounds 2m, pre-Christmas advertising push this week, with a campaign produced...Microsoft begins its pounds 2m, pre-Christmas advertising push this week, with a campaign produced by a group of six above- and below-the-line agencies, co-ordinated by ad agency Euro RSCG Wnek ... releases, including Microsoft Encarta Reference 99 and Windows 98. The posters ...

NEW MEDIA: Microsoft plans UK online travel booking service

blow with the launch of a UK version of Microsoft s online travel service. MSN Expedia is the first e...High street travel agents, already under pressure from direct sales firms, have been dealt another blow with the launch of a UK version of Microsoft s online travel service. MSN Expedia is the first e-commerce service from Microsoft UK, and will be heavily advertised on and off the internet ...

First USA signs $90 million ad deal with Microsoft

- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA...- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others. ...

First USA signs $90 million ad deal with Microsoft

- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA...- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others. ...

Microsoft European PR goes to Text 100

Computer giant Microsoft has awarded its Europe, Middle East and Africa (EMEA) account, believed...Computer giant Microsoft has awarded its Europe, Middle East and Africa (EMEA) account, believed ... Microsoft s local PR agencies across the EMEA region. Overall fees are thought to be somewhere between pounds 500,000 and pounds 750,000 a year. Text will continue to handle local PR for Microsoft ...

CAMPAIGN INTERACTIVE: INTERNET ADWATCH - Microsoft and IBM take net adspend to new heights to make

Microsoft just pipped IBM to the top spot in Fletcher Research s table of the top spending online...Microsoft just pipped IBM to the top spot in Fletcher Research s table of the top spending ... * (pounds 000s) 1 Microsoft pounds 97 2 IBM ... * (pounds 000s) 1 Microsoft pounds 82 2 IBM ...

New advertisers sign on with Microsoft's Sidewalk expanded content

- Microsoft Sidewalk, the US online city guides venture, is preparing to launch a greatly expanded...- Microsoft Sidewalk, the US online city guides venture, is preparing to launch a greatly expanded ... of local companies but Microsoft has already signed up a raft of blue chip advertisers including Alamo Rent ... sales. Microsoft Sidewalk is currently available in Seattle, New York, Boston, Houston, Denver ...

New advertisers sign on with Microsoft's Sidewalk expanded content

- Microsoft Sidewalk, the US online city guides venture, is preparing to launch a greatly expanded...- Microsoft Sidewalk, the US online city guides venture, is preparing to launch a greatly expanded ... of local companies but Microsoft has already signed up a raft of blue chip advertisers including Alamo Rent ... sales. Microsoft Sidewalk is currently available in Seattle, New York, Boston, Houston, Denver ...

AGENDA: New outlets for Microsoft - As traditional shopping habits are transformed, retailers

-market status. Nothing, however, could underline this transformation more than the news that Microsoft ... Microsoft s own surveys. We research our customers every three to six months, says Dale Borland ... furnishings all together. Improved margins However, Microsoft does not sell a vast selection ...

Microsoft plans high-street blitz

Microsoft is embarking on a major distribution drive to sell its software packages in clothing...Microsoft is embarking on a major distribution drive to sell its software packages in clothing ... and Comet to sell Microsoft software products. Dale Borland, director of the consumer business unit at Microsoft, said: We want to supply products to the right people, at the right places and for the right ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.