19 Nov 1998
| by STEVE BELL
Microsoft begins its pounds 2m, pre-Christmas advertising push this
week, with a campaign produced...Microsoft begins its pounds 2m, pre-Christmas advertising push this
week, with a campaign produced by a group of six above- and
below-the-line agencies, co-ordinated by ad agency Euro RSCG Wnek ...
releases, including Microsoft Encarta
Reference 99 and Windows 98.
The posters ...
19 Nov 1998
| by HARRIET MARSH
blow with the launch of a UK version of
Microsoft s online travel service. MSN Expedia is the first e...High street travel agents, already under pressure from direct sales
firms, have been dealt another blow with the launch of a UK version of
Microsoft s online travel service. MSN Expedia is the first e-commerce
service from Microsoft UK, and will be heavily advertised on and off the
internet ...
28 Oct 1998
- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA...- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others.
...
28 Oct 1998
- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA...- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others.
...
11 Sep 1998
| by IAN DARBY
Computer giant Microsoft has awarded its Europe, Middle East and
Africa (EMEA) account, believed...Computer giant Microsoft has awarded its Europe, Middle East and
Africa (EMEA) account, believed ...
Microsoft s local PR agencies across the
EMEA region. Overall fees are thought to be somewhere between pounds
500,000 and pounds 750,000 a year.
Text will continue to handle local PR for Microsoft ...
04 Sep 1998
| by JOHN OWEN
Microsoft just pipped IBM to the top spot in Fletcher Research s
table of the top spending online...Microsoft just pipped IBM to the top spot in Fletcher Research s
table of the top spending ...
*
(pounds 000s)
1 Microsoft pounds 97
2 IBM ...
*
(pounds 000s)
1 Microsoft pounds 82
2 IBM ...
25 Aug 1998
- Microsoft Sidewalk, the US online city guides venture, is preparing to launch a greatly expanded...- Microsoft Sidewalk, the US online city guides venture, is preparing to launch a greatly expanded ...
of local companies but Microsoft has already signed up a raft of blue chip advertisers including Alamo Rent ...
sales.
Microsoft Sidewalk is currently available in Seattle, New York, Boston, Houston, Denver ...
25 Aug 1998
- Microsoft Sidewalk, the US online city guides venture, is preparing to launch a greatly expanded...- Microsoft Sidewalk, the US online city guides venture, is preparing to launch a greatly expanded ...
of local companies but Microsoft has already signed up a raft of blue chip advertisers including Alamo Rent ...
sales.
Microsoft Sidewalk is currently available in Seattle, New York, Boston, Houston, Denver ...
23 Jul 1998
| by KEN GOFTON
-market status.
Nothing, however, could underline this transformation more than the news
that Microsoft ...
Microsoft s own surveys.
We research our customers every three to six months, says Dale
Borland ...
furnishings all together.
Improved margins
However, Microsoft does not sell a vast selection ...
16 Jul 1998
| by BINNUR BEYAZTAS
Microsoft is embarking on a major distribution drive to sell its
software packages in clothing...Microsoft is embarking on a major distribution drive to sell its
software packages in clothing ...
and Comet to sell Microsoft software products.
Dale Borland, director of the consumer business unit at Microsoft, said:
We want to supply products to the right people, at the right places and
for the right ...