INTERNATIONAL: Levi’s picks B-M to tackle piracy
15 Jan 1998 | by MICHELLE FOSTER
Levi s jeans. The agency will build an anti-piracy alliance with companies including Microsoft ...
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Interactive toy signals a first for Microsoft
29 Jan 1998 | by LISA CAMPBELL
Microsoft is venturing into the toy market for the first time, launching a cuddly dinosaur...Microsoft is venturing into the toy market for the first time, launching a cuddly dinosaur that interacts with TV programmes. ActiMates, Microsoft s new sub-brand, features a range of cuddly toys ... cable or satellite shopping channel. The toys are based on Microsoft s unique animatronic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
