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CAMPAIGNS: A symbiotic relationship - Corporate PR

to compete in the mobile computing market against the might of Microsoft. However, Psion had a trump card...Psion is famous for its personal organisers, but industry experts had been questioning its ability to compete in the mobile computing market against the might of Microsoft. However, Psion had a ... , and said Psion had outflanked Microsoft . Most of the other nationals expressed similar sentiments ...

Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

, including Microsoft, using smart technology. With a fair wind, real progress will have been made here ...

MARKETING MIX: Hilton’s finest hour, minute, second

versus Microsoft debate. The winner is James Rolls, managing director of Interactive Airline ... seen by the Microsoft Police would be fined or imprisoned for being too environmentally friendly. The Microsoft Car Industry would collapse. The champagne s on its way. ...

NEW MEDIA: Vauxhall boosts internet spend

highest spenders on online marketing. Other top spenders include Microsoft, IBM, Hewlett-Packard, BT ...

Major search engines join MSN

- Microsoft has announced another stage of development for its portal site, MSN.com, as AltaVista...- Microsoft has announced another stage of development for its portal site, MSN.com, as AltaVista, Infoseek, Lycos and Snap pay Microsoft a combined 60 million for a place alongside Microsoft s own search technology on its portal site. The agreement amounts to Microsoft s largest strategic partnership to date ...

Major search engines join MSN

- Microsoft has announced another stage of development for its portal site, MSN.com, as AltaVista...- Microsoft has announced another stage of development for its portal site, MSN.com, as AltaVista, Infoseek, Lycos and Snap pay Microsoft a combined 60 million for a place alongside Microsoft s own search technology on its portal site. The agreement amounts to Microsoft s largest strategic partnership to date ...

Wieden & Kennedy appoints new managing director in Amsterdam

- Wieden & Kennedy has named the global Microsoft account director at its Portland headquarters...- Wieden Buz Sawyer, who departed the agency in July to take up the position of managing director of Lowe s Microsoft business, Russell spent eight years working on the Nike account, most notably as global account director from 1993 to 1996. Russell began his career in 1978 at BBDO/West Los Angeles ...

Wieden & Kennedy appoints new managing director in Amsterdam

- Wieden & Kennedy has named the global Microsoft account director at its Portland headquarters...- Wieden Buz Sawyer, who departed the agency in July to take up the position of managing director of Lowe s Microsoft business, Russell spent eight years working on the Nike account, most notably as global account director from 1993 to 1996. Russell began his career in 1978 at BBDO/West Los Angeles ...

Microsoft European PR goes to Text 100

Computer giant Microsoft has awarded its Europe, Middle East and Africa (EMEA) account, believed...Computer giant Microsoft has awarded its Europe, Middle East and Africa (EMEA) account, believed ... Microsoft s local PR agencies across the EMEA region. Overall fees are thought to be somewhere between pounds 500,000 and pounds 750,000 a year. Text will continue to handle local PR for Microsoft ...

BORDER LINES: PARIS - Edelman wins Software Alliance PR

include Microsoft and Apple....and members include Microsoft and Apple. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.