Britannica seeks sales outfit to handle free online service
25 Oct 1999 | by MARK TUNGATE
version. The encyclopaedia has also come up against competition from Microsoft s Encarta. ...
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OPINION: PROFILE - Marian Rose, Head of marketing, NSPCC - New Marketer of the Year
28 Oct 1999 | by CRAIG SMITH
. Yes, a pounds 1m sponsorship deal with Microsoft and support from the media buyers and owners eases ...
OPINION: The Big Question - Do you need public relations experience to be a spokesperson?/Microsoft
22 Oct 1999 | by BERNARD INGHAM
Microsoft s PR, but maybe it s not surprising when you realise Microsoft likes to control the flow of information. Some companies have tried what Microsoft is doing before - ICL used to have spokespeople ... -depth knowledge of your subject. The only other thing you need is to know the relevant media. The Microsoft ...
Britannica picks Lowe for UK website launch
22 Oct 1999 | by FRANCESCA NEWLAND
up to competition from Microsoft s Encarta, which offers a similar web service. Britannica is said to have turned down an offer from Bill Gates five years ago to team up with Microsoft and put ...
INTERNET PR: How PR can save your e-business - Many companies are using PR as a way of combating bad press on the internet. Mary Cowlett reports
21 Oct 1999 | by MARY COWLETT
Microsoft has to contend with relentless online attention (see box, page 35). Until a year ago ... executive officer of Microsoft and has been listed in the Forbes 400 as the richest man in the US ... site, a click on your mouse plants a punch on his nose. Microsoft has received endless hostile ...
Telewest hires P&G chief for net role
21 Oct 1999 | by ANNE-MARIE CRAWFORD
shareholder, Microsoft, to launch the company s always on high speed internet service in the first half ...
The future of FMCG.com: Online investment among FMCGs is soaring as they start to harness the power of the internet
21 Oct 1999 | by BEN ROSIER
-up came last year, when it unveiled deals with AOL and Microsoft. The firms billed the move ...
Caspian to publish quarterly customer title for Microsoft
18 Oct 1999 | by RACHEL MINTER
customer magazine for Microsoft....Caspian Publishing is thought to have landed a much sought-after contract to produce a quarterly customer magazine for Microsoft. The title will have a 500,000 distribution to board directors of British companies and will cover major issues affecting the internet, e-commerce and knowledge ...
DoubleClick in merger talks with 24/7
18 Oct 1999 | by MARK TUNGATE
. Yahoo! and Microsoft s MSN occupy the top two slots. We re seeing a wave of consolidation ...
Microsoft goes into action on in-house PR
15 Oct 1999 | by DAVID MCCORMACK
Following journalists criticism of its press relations service, Microsoft is seeking non...Following journalists criticism of its press relations service, Microsoft is seeking non ... initiative developed by Microsoft together with its long-standing agency August.One Communications. The new ... will move from August.One to Microsoft s UK head office in Reading. The office will consist of a team ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
