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STOP PRESS: Coca-Cola judged the most valuable brand
25 Jun 1999 | by SIMON ELLERY
Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands, according...Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands, according to a global survey released by The Interbrand Group this week. The table, topped by Coca-Cola with a brand value of pounds 52 billion, is the first to put a value on corporate brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
